E-LIB Suche - Ergebnisse für: Greyser, Stephen A.

1

The Corporate Brand Identity and Reputation Matrix – The ca..:

Urde, Mats ; Greyser, Stephen A
Journal of Brand Management. 23 (2016) 1 - p. 89-117 , 2016

Link: https://doi.org/10.1057/..

2

The Nobel Prize: the identity of a corporate heritage brand:

Urde, Mats ; Greyser, Stephen A
Journal of Product & Brand Management. 24 (2015) 4 - p. 318-332 , 2015

Link: https://doi.org/10.1108/..

3

Explicating Ethical Corporate Marketing. Insights from the ..:

Balmer, John M. T. ; Powell, Shaun M. ; Greyser, Stephen A.
Journal of Business Ethics. 102 (2011) 1 - p. 1-14 , 2011

Link: https://doi.org/10.1007/..

4

Explicating Ethical Corporate Marketing. Insights from the ..:

Balmer, John M. T. ; Powell, Shaun M. ; Greyser, Stephen A.
Journal of Business Ethics. 102 (2011) 1 - p. 1-14 , 2011

Link: https://www.jstor.org/st..

5

Aligning Identity and Strategy: Corporate Branding at Briti..:

Balmer, John M. T. ; Stuart, Helen ; Greyser, Stephen A.
California Management Review. 51 (2009) 3 - p. 6-23 , 2009

Link: https://doi.org/10.2307/..

6

The 10th ICIG Symposium: Corporate marketing and identity: ..:

Balmer, John M.T. ; Greyser, Stephen A.
Management Decision. 47 (2009) 4 - p. , 2009

Link: https://doi.org/10.1108/..

7

Corporate brand reputation and brand crisis management:

Greyser, Stephen A. ; Balmer, John M.T.
Management Decision. 47 (2009) 4 - p. 590-602 , 2009

Link: https://doi.org/10.1108/..

8

Corporate brands with a heritage:

Urde, Mats ; Greyser, Stephen A ; Balmer, John M T
Journal of Brand Management. 15 (2007) 1 - p. 4-19 , 2007

Link: https://doi.org/10.1057/..

9

The business of sports

text and cases on strategy and management

Foster, George ; Greyser, Stephen A. ; Walsh, Bill - 1. ed. . , c2006

Copies: Zentrale:E02 a vwl 072.2 spo/184

10

The Crown as a corporate brand

, In: The journal of brand management

insights from monarchies

Balmer, John M. T. ; Greyser, Stephen A. ; Urde, Mats. (2006/07) 1/2 - p. 137-161

Copies: Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043

11

The monarchy as a corporate brand: Some corporate communica..:

Greyser, Stephen A. ; Balmer, John M.T. ; Urde, Mats.
European Journal of Marketing. 40 (2006) 7/8 - p. 902-908 , 2006

Link: https://doi.org/10.1108/..

12

Corporate marketing: Integrating corporate identity, corpor..:

Balmer, John M.T. ; Greyser, Stephen A. ; Balmer, John M.T.
European Journal of Marketing. 40 (2006) 7/8 - p. 730-741 , 2006

Link: https://doi.org/10.1108/..

13

The Crown as a corporate brand: Insights from monarchies:

Balmer, John M T ; Greyser, Stephen A ; Urde, Mats
Journal of Brand Management. 14 (2006) 1-2 - p. 137-161 , 2006

Link: https://doi.org/10.1057/..

14

Managing the Multiple Identities of the Corporation:

Balmer, John M.T. ; Greyser, Stephen A.
California Management Review. 44 (2002) 3 - p. 72-86 , 2002

Link: https://doi.org/10.2307/..

15

Advancing and enhancing corporate reputation:

Greyser, Stephen A.
Corporate Communications: An International Journal. 4 (1999) 4 - p. 177-181 , 1999

Link: https://doi.org/10.1108/..