E-LIB Suche - Ergebnisse für: Gronroos, Christian

1

Towards a Marketing Renaissance: Challenging Underlying Ass..:

Grönroos, Christian
Australasian Marketing Journal. 31 (2023) 4 - p. 270-278 , 2023

Link: https://doi.org/10.1177/..

2

Becoming a business-to-business marketing scholar:

, In: How to Fast-Track Your Academic Career,

Lindgreen, Adam ; Di Benedetto, C. Anthony ; de Ruyter, In Collaboration with Ko... , 2021

Link: https://doi.org/10.4337/..

3

Viewpoint: service marketing research priorities:

Grönroos, Christian
Journal of Services Marketing. 34 (2020) 3 - p. 291-298 , 2020

Link: https://doi.org/10.1108/..

4

Value-in-use and service quality: do customers see a differ..:

Medberg, Gustav ; Grönroos, Christian
Journal of Service Theory and Practice. 30 (2020) 4/5 - p. 507-529 , 2020

Link: https://doi.org/10.1108/..

5

Understanding the value process: Value creation in a luxury..:

Holmqvist, Jonas ; Visconti, Luca M. ; Grönroos, Christian..
Journal of Business Research. 120 (2020) - p. 114-126 , 2020

Link: https://doi.org/10.1016/..

6

Health service literacy: complementary actor roles for tran..:

Davey, Janet ; Grönroos, Christian
Journal of Services Marketing. 33 (2019) 6 - p. 687-701 , 2019

Link: https://doi.org/10.1108/..

7

Higher education service quality, student satisfaction and ..:

Teeroovengadum, Viraiyan ; Nunkoo, Robin ; Gronroos, Christian..
Quality Assurance in Education. 27 (2019) 4 - p. 427-445 , 2019

Link: https://doi.org/10.1108/..

8

Reforming public services: does service logic have anything..:

Grönroos, Christian
Public Management Review. 21 (2018) 5 - p. 775-788 , 2018

Link: https://doi.org/10.1080/..

9

Christian Grönroos: I did it my way:

Grönroos, Christian
Journal of Historical Research in Marketing. 9 (2017) 3 - p. 277-301 , 2017

Link: https://doi.org/10.1108/..

10

On Value and Value Creation in Service: A Management Perspe..:

Grönroos, Christian
Journal of Creating Value. 3 (2017) 2 - p. 125-141 , 2017

Link: https://doi.org/10.1177/..

11

Communication-in-use: customer-integrated marketing communi..:

Finne, Åke ; Grönroos, Christian
European Journal of Marketing. 51 (2017) 3 - p. 445-463 , 2017

Link: https://doi.org/10.1108/..

12

Accelerating employee-related scholarship in service manage..:

Subramony, Mahesh ; Ehrhart, Karen ; Groth, Markus...
Journal of Service Management. 28 (2017) 5 - p. 837-865 , 2017

Link: https://doi.org/10.1108/..

13

Language use in services: Recent advances and directions fo..:

Holmqvist, Jonas ; Van Vaerenbergh, Yves ; Grönroos, Christian
Journal of Business Research. 72 (2017) - p. 114-118 , 2017

Link: https://doi.org/10.1016/..

14

Relationship marketing and service: An update:

Grönroos, Christian
Journal of Global Scholars of Marketing Science. 27 (2017) 3 - p. 201-208 , 2017

Link: https://doi.org/10.1080/..

15

Does communicating the customer's resource integrating role..:

Leroi-Werelds, Sara ; Streukens, Sandra ; Van Vaerenbergh, Yves.
Journal of Service Management. 28 (2017) 4 - p. 618-639 , 2017

Link: https://doi.org/10.1108/..