Grossenbacher, Samuel
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1

The strategic role of the sales force: perceptions of senio..:

Cron, William L. ; Baldauf, Artur ; Leigh, Thomas W..
Journal of the Academy of Marketing Science.  42 (2014)  5 - p. 471-489 , 2014
 
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2

The Strategic Role of the Selling Function: A Resource-Base..:

, In: The Oxford handbook of strategic sales and sales management / edited by David W. Cravens
 
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3

The strategic role of the selling function 

, In: The Oxford handbook of strategic sales and sales management / ed. by David W. Cravens ...
a resource-based framework 
Copies:  TB Nautik 17/1.7 Oxf 1 (2011)
 
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5

Inside the mind of decision makers 

antecedents and consequences of managers' mental models  Schriftenreihe Innovative Betriebswirtschaftliche Forschung und Praxis ; 225
Grossenbacher, Samuel - 1. Aufl. . , 2008
Copies:  Zentrale:E02 a bwl 038/608; BB WiWi: 11a bwl 038/608a
 
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