E-LIB Suche - Ergebnisse für: Gu, Flora F

1

Navigating the Double-Edged Sword: Executive hubris and its..:

Gu, Flora F. ; Leung, Fine F. ; Wang, Danny T..
International Journal of Research in Marketing. 41 (2024) 2 - p. 362-382 , 2024

Link: https://doi.org/10.1016/..

2

Influencer Marketing Effectiveness:

Leung, Fine F. ; Gu, Flora F. ; Li, Yiwei..
Journal of Marketing. 86 (2022) 6 - p. 93-115 , 2022

Link: https://doi.org/10.1177/..

3

The impact of contractual governance on forms of opportunis:

Zhao, Danyang ; Gu, Flora F. ; Wang, Longwei
Industrial Marketing Management. 102 (2022) - p. 89-103 , 2022

Link: https://doi.org/10.1016/..

4

The use of ambiguous language in contract adjustment: An em..:

Zhao, Danyang ; Gao, Angela Yi ; Gu, Flora F.
Industrial Marketing Management. 107 (2022) - p. 368-382 , 2022

Link: https://doi.org/10.1016/..

5

Online influencer marketing:

Leung, Fine F. ; Gu, Flora F. ; Palmatier, Robert W.
Journal of the Academy of Marketing Science. 50 (2022) 2 - p. 226-251 , 2022

Link: https://doi.org/10.1007/..

6

Distributors' customer-driving capability under supplier en..:

Wang, Meng ; Zhao, Danyang ; Gu, Flora F.
Industrial Marketing Management. 94 (2021) - p. 52-65 , 2021

Link: https://doi.org/10.1016/..

7

Reconsidering network embeddedness: Effects on different fo..:

Zhao, Danyang ; Wang, Longwei ; Gu, Flora F.
Journal of Business Research. 131 (2021) - p. 12-24 , 2021

Link: https://doi.org/10.1016/..

8

The effect of distributors' relationship exploration on rel..:

Zhang, Tracy J. ; Tse, Sin Yan ; Wang, Danny T..
Industrial Marketing Management. 93 (2021) - p. 344-355 , 2021

Link: https://doi.org/10.1016/..

9

Exploratory and exploitative OFDI from emerging markets: Im..:

Tang, Qingqing ; Gu, Flora F. ; Xie, En.
International Business Review. 29 (2020) 2 - p. 101661 , 2020

Link: https://doi.org/10.1016/..

10

The role of sales representatives in cross-cultural busines..:

Gu, Flora F. ; Wang, Jeff Jianfeng ; Wang, Danny T.
Industrial Marketing Management. 78 (2019) - p. 227-238 , 2019

Link: https://doi.org/10.1016/..

11

Contract learning in the aftermath of exchange disruptions:..:

Zhang, Chun ; Bai, Xuan ; Gu, Flora F.
Industrial Marketing Management. 71 (2018) - p. 215-226 , 2018

Link: https://doi.org/10.1016/..

12

Explorative versus exploitative alliances: evidence from th..:

Leung, Vincent K.K. ; Keung Lau, Marco Chi ; Zhang, Zhe.
Journal of Chinese Economic and Business Studies. 13 (2015) 2 - p. 127-146 , 2015

Link: https://doi.org/10.1080/..

13

Observer Effects of Punishment in a Distribution Network:

Wang, Danny T. ; Gu, Flora F. ; Dong, Maggie Chuoyan
Journal of Marketing Research. 50 (2013) 5 - p. 627-643 , 2013

Link: https://doi.org/10.1509/..

14

When does FDI matter? The roles of local institutions and e..:

Wang, Danny T. ; Gu, Flora F. ; Tse, David K..
International Business Review. 22 (2013) 2 - p. 450-465 , 2013

Link: https://doi.org/10.1016/..

15

Observer Effects of Punishment in a Distribution Network:

WANG, DANNY T. ; GU, FLORA F. ; DONG, MAGGIE CHUOYAN
Journal of Marketing Research. 50 (2013) 5 - p. 627-643 , 2013

Link: https://www.jstor.org/st..