E-LIB Suche - Ergebnisse für: Gu, Flora Fang

1

A social institutional approach to identifying generation c..:

Hung, Kineta H ; Gu, Flora Fang ; Yim, Chi Kin
Journal of International Business Studies. 38 (2007) 5 - p. 836-853 , 2007

Link: https://doi.org/10.1057/..

2

IMPROVING MEDIA DECISIONS IN CHINA: A Targetability and Cos..:

Hung, Kineta ; Gu, Flora Fang ; Tse, David K.
Journal of Advertising. 34 (2005) 1 - p. 49-63 , 2005

Link: https://doi.org/10.1080/..

3

Improving Media Decisions in China: A Targetability and Cos..:

Hung, Kineta ; Gu, Flora Fang ; Tse, David K.
Journal of Advertising. 34 (2005) 1 - p. 49-63 , 2005

Link: https://www.jstor.org/st..

4

A Social Institutional Approach to Identifying Generation C..:

Kineta H. Hung ; Flora Fang Gu ; Chi Kin (Bennett) Yim
Journal of International Business Studies. 38 (2007) 5 - p. 836-853 , 2007

Link: https://www.jstor.org/st..

5

Three studies on business-to-business relations: effects of..:

Gu, Fang, Flora ; 顧芳
HKU Theses Online (HKUTO). ,

Link: https://doi.org/10.5353/..

6

Observer effects of punishment in a distribution network:

, In: Journal of marketing research / American Marketing Association

Wang, Danny T.. (2013) 5 - p. 627-643

Copies: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

7

Managing distributors' changing motivations over the course..:

, In: Journal of marketing / American Marketing Association

Wang, Danny T. ; Gu, Flora Fang ; Kim, Namwoon.. (2010) 5 - p. 32-47

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

8

When does guanxi matter?

, In: Journal of marketing / American Marketing Association

issues of capitalization and its dark sides

Gu, Flora Fang. (2008) 4 - p. 12-28

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

9

As the virus evolves, so too must we: a drug developer's pe..:

Fang, Fang Flora
Virology Journal. 19 (2022) 1 - p. , 2022

Link: https://doi.org/10.1186/..

10

Omicron: a drug developer's perspective:

Fang, Fang "Flora" ; Shi, Pei-Yong
Emerging Microbes & Infections. 11 (2022) 1 - p. 208-211 , 2022

Link: https://doi.org/10.1080/..

11

Navigating the Double-Edged Sword: Executive hubris and its..:

Gu, Flora F. ; Leung, Fine F. ; Wang, Danny T..
International Journal of Research in Marketing. 41 (2024) 2 - p. 362-382 , 2024

Link: https://doi.org/10.1016/..

12

The use of ambiguous language in contract adjustment: An em..:

Zhao, Danyang ; Gao, Angela Yi ; Gu, Flora F.
Industrial Marketing Management. 107 (2022) - p. 368-382 , 2022

Link: https://doi.org/10.1016/..

13

Influencer Marketing Effectiveness:

Leung, Fine F. ; Gu, Flora F. ; Li, Yiwei..
Journal of Marketing. 86 (2022) 6 - p. 93-115 , 2022

Link: https://doi.org/10.1177/..

14

The impact of contractual governance on forms of opportunis:

Zhao, Danyang ; Gu, Flora F. ; Wang, Longwei
Industrial Marketing Management. 102 (2022) - p. 89-103 , 2022

Link: https://doi.org/10.1016/..

15

Online influencer marketing:

Leung, Fine F. ; Gu, Flora F. ; Palmatier, Robert W.
Journal of the Academy of Marketing Science. 50 (2022) 2 - p. 226-251 , 2022

Link: https://doi.org/10.1007/..