Gu, Zheyin
14  results:
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1

Why would a big retailer refuse to collaborate on manufactu..:

Gu, Zheyin ; Liu, Yunchuan
Quantitative Marketing and Economics.  16 (2018)  4 - p. 441-472 , 2018
 
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2

Consumer mending and online retailer fit-uncertainty mitiga..:

Gu, Zheyin ; Tayi, Giri K.
Quantitative Marketing and Economics.  13 (2015)  3 - p. 251-282 , 2015
 
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4

Consumer self‐design and brand competition:

Gu, Zheyin (Jane) ; Tayi, Giri K.
Production and Operations Management.  32 (2023)  8 - p. 2420-2437 , 2023
 
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10

Quantity-Discount-Dependent Consumer Preferences and Compet..:

GU, ZHEYIN (JANE) ; YANG, SHA
Journal of Marketing Research.  47 (2010)  6 - p. 1100-1113 , 2010
 
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11

Quantity-Discount-Dependent Consumer Preferences and Compet..:

Gu, Zheyin (Jane) ; Yang, Sha
Journal of Marketing Research.  47 (2010)  6 - p. 1100-1113 , 2010
 
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13

Facilitating fit revelation in the competitive market:

, In: Management science
Gu, Zheyin. (2013)  5 - p. 1196-1212
Copies: Zentrale;
 
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14

Quantity-discount-dependent consumer preferences and compet..:

, In: Journal of marketing research / American Marketing Association
Gu, Zheyin. (2010)  6 - p. 1100-1113
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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