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Gummerus, Johanna
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1

It Never Ends: Vulnerable Consumers' Experiences of Persist..:

O'Loughlin, Deirdre ; Gummerus, Johanna ; Kelleher, Carol
Journal of Service Research.  27 (2023)  3 - p. 327-345 , 2023
Link: https://doi.org/10.1177/..
 
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2

Conceptualizing Services and Service Innovation: A Practice..:

Skålén, Per ; Gummerus, Johanna
Journal of Service Research.  26 (2022)  1 - p. 83-102 , 2022
Link: https://doi.org/10.1177/..
 
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3

Marketing-as-practice: A framework and research agenda for ..:

Skålén, Per ; Cova, Bernard ; Gummerus, Johanna.
Marketing Theory.  23 (2022)  2 - p. 185-206 , 2022
Link: https://doi.org/10.1177/..
 
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4

Shifting sands: Actor role and identity reconfigurations in..:

Gummerus, Johanna ; O'Loughlin, Deirdre ; Kelleher, Carol.
Journal of Business Research.  137 (2021)  - p. 162-169 , 2021
Link: https://doi.org/10.1016/..
 
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5

The new wave of luxury: the meaning and value of luxury to ..:

Kauppinen-Räisänen, Hannele ; Gummerus, Johanna ; von Koskull, Catharina.
Qualitative Market Research: An International Journal.  22 (2019)  3 - p. 229-249 , 2019
Link: https://doi.org/10.1108/..
 
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6

Technology in use – characterizing customer self-service de..:

Gummerus, Johanna ; Lipkin, Michaela ; Dube, Apramey.
Journal of Services Marketing.  33 (2019)  1 - p. 44-56 , 2019
Link: https://doi.org/10.1108/..
 
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7

Shifting Arrays of a Kaleidoscope: The Orchestration of Rel..:

Kelleher, Carol ; O'Loughlin, Deirdre ; Gummerus, Johanna.
Journal of Service Research.  23 (2019)  2 - p. 211-228 , 2019
Link: https://doi.org/10.1177/..
 
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8

WRATH Wrath in consumer oppositional activism:

, In: Seven Deadly Sins in Consumption,
von Koskull, Catharina ; Berg, Petra ; Gummerus, Johanna , 2018
Link: https://doi.org/10.4337/..
 
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9

Game-Changers: Dynamic Capabilities' Influence on Service E..:

Nenonen, Suvi ; Gummerus, Johanna ; Sklyar, Alexey
Journal of Service Management.  29 Issue: 4 (2018)  - p. 569-592 , 2018
Link: https://ssrn.com/abstrac..
 
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10

Game-changers: dynamic capabilities' influence on service e..:

Nenonen, Suvi ; Gummerus, Johanna ; Sklyar, Alexey
Journal of Service Management.  29 (2018)  4 - p. 569-592 , 2018
Link: https://doi.org/10.1108/..
 
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11

Guest editorial: relationship marketing – past, present and..:

Gummerus, Johanna ; von Koskull, Catharina ; Kowalkowski, Christian
Journal of Services Marketing.  31 (2017)  1 - p. 1-5 , 2017
Link: https://doi.org/10.1108/..
 
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12

Do Ethical Social Media Communities Pay Off? An Exploratory..:

Gummerus, Johanna ; Liljander, Veronica ; Sihlman, Reija
Journal of Business Ethics.  144 (2017)  3 - p. 449-465 , 2017
Link: https://www.jstor.org/st..
 
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13

Do Ethical Social Media Communities Pay Off? An Exploratory..:

Gummerus, Johanna ; Liljander, Veronica ; Sihlman, Reija
Journal of Business Ethics.  144 (2015)  3 - p. 449-465 , 2015
Link: https://doi.org/10.1007/..
 
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14

Young consumers' responses to suspected covert and overt bl..:

Liljander, Veronica ; Gummerus, Johanna ; Söderlund, Magnus
Internet Research.  25 (2015)  4 - p. 610-632 , 2015
Link: https://doi.org/10.1108/..
 
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15

Exploring value propositions and service innovation: a serv..:

Skålén, Per ; Gummerus, Johanna ; von Koskull, Catharina.
Journal of the Academy of Marketing Science.  43 (2014)  2 - p. 137-158 , 2014
Link: https://doi.org/10.1007/..
 
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