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Gupta, Pola
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1

"To buy or to pirate": The matrix of music consumers' acqui..:

Coyle, James R. ; Gould, Stephen J. ; Gupta, Pola.
Journal of Business Research.  62 (2009)  10 - p. 1031-1037 , 2009
Link: https://doi.org/10.1016/..
 
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2

Estimating the efficiency of consumer choices of new automo..:

Gupta, Pola ; Ratchford, Brian T.
Journal of Economic Psychology.  13 (1992)  3 - p. 375-397 , 1992
Link: https://doi.org/10.1016/..
 
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3

On estimating market efficiency:

Ratchford, Brian T. ; Gupta, Pola
Journal of Consumer Policy.  15 (1992)  3 - p. 275-293 , 1992
Link: https://doi.org/10.1007/..
 
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4

On the interpretation of price-quality relations:

Ratchford, Brian T. ; Gupta, Pola
Journal of Consumer Policy.  13 (1990)  4 - p. 389-411 , 1990
Link: https://doi.org/10.1007/..
 
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5

Showrooming: the effect of gender:

Burns, David J. ; Gupta, Pola B. ; Hutchins, Jennifer
Journal of Global Scholars of Marketing Science.  29 (2019)  1 - p. 99-113 , 2019
Link: https://doi.org/10.1080/..
 
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6

Showrooming: an Exploratory Empirical Investigation of Stud..:

Burns, David J. ; Gupta, Pola B. ; Bihn, Hanna C..
Information Systems Management.  35 (2018)  4 - p. 294-307 , 2018
Link: https://doi.org/10.1080/..
 
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7

Texting While Driving: An Empirical Investigation of Studen..:

Gupta, Pola B. ; Burns, David J. ; Boyd, Heather
Information Systems Management.  33 (2015)  1 - p. 88-101 , 2015
Link: https://doi.org/10.1080/..
 
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8

Are business students at Jesuit universities more socially ..:

Burns, David J. ; Gupta, Pola B. ; Burns, Steven D.
Social Responsibility Journal.  9 (2013)  3 - p. 454-464 , 2013
Link: https://doi.org/10.1108/..
 
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9

Let Them Play! Active Learning in a Virtual World:

Schiller, Shu Z. ; Goodrich, Kendall ; Gupta, Pola B.
Information Systems Management.  30 (2013)  1 - p. 50-62 , 2013
Link: https://doi.org/10.1080/..
 
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10

Response of buying‐center participants to B2B product place..:

Lord, Kenneth R. ; Gupta, Pola B. ; Rich, Mike
Journal of Business & Industrial Marketing.  25 (2010)  3 - p. 188-195 , 2010
Link: https://doi.org/10.1108/..
 
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11

Traditional Master of Business Administration (MBA) Versus ..:

Gupta, Pola B. ; Saunders, Paula M. ; Smith, Jeremy
Journal of Education for Business.  82 (2007)  6 - p. 307-312 , 2007
Link: https://doi.org/10.3200/..
 
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12

Recall of Products Placed as Prizes versus Commercials in G..:

Gupta, Pola B. ; Gould, Stephen J.
Journal of Current Issues & Research in Advertising.  29 (2007)  1 - p. 43-53 , 2007
Link: https://doi.org/10.1080/..
 
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13

"Come on down": How Consumers View Game Shows and the Produ..:

Gould, Stephen J. ; Gupta, Pola B.
Journal of Advertising.  35 (2006)  1 - p. 65-81 , 2006
Link: https://www.jstor.org/st..
 
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14

"COME ON DOWN": How Consumers View Game Shows and the Produ..:

Gould, Stephen J. ; Gupta, Pola B.
Journal of Advertising.  35 (2006)  1 - p. 65-81 , 2006
Link: https://doi.org/10.2753/..
 
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15

?To Pirate or Not to Pirate?: A Comparative Study of the Et..:

Gupta, Pola B. ; Gould, Stephen J. ; Pola, Bharath
Journal of Business Ethics.  55 (2004)  3 - p. 255-274 , 2004
Link: https://doi.org/10.1007/..
 
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