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Gupta, Reetika
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1

Marketing to Bottom-of-the-Pyramid Consumers in an Emerging..:

Gupta, Reetika ; Chandrasekaran, Deepa ; Sen, Sankar.
Journal of Business Ethics.  191 (2024)  4 - p. 739-755 , 2024
Link: https://doi.org/10.1007/..
 
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2

Role of group cohesiveness in targeted mobile promotions:

Gupta, Reetika ; Mukherjee, Sourjo ; Jayarajah, Kasthuri
Journal of Business Research.  127 (2021)  - p. 216-227 , 2021
Link: https://doi.org/10.1016/..
 
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3

On-Device System for Device Directed Speech Detection for I..:

Singh, Abhishek ; Kabra, Rituraj ; Kumar, Rahul...
IEEE Access.  9 (2021)  - p. 131758-131766 , 2021
Link: https://doi.org/10.1109/..
 
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4

Comparative study of physiological changes of nil per oral ..:

Anand, Neelesh ; Prakash, Shashi ; Madia, Mandeep M H..
Indian Journal of Clinical Anaesthesia.  8 (2021)  2 - p. 205-208 , 2021
Link: https://doi.org/10.18231..
 
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5

Modification in practice of anaesthesia in COVID-19 pandemi..:

Anand, Neelesh ; Singh, Braj Nandan ; Gupta, Reetika..
Indian Journal of Clinical Anaesthesia.  8 (2021)  4 - p. 15-22 , 2021
Link: https://doi.org/10.18231..
 
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6

The effect of evolving resource synergy beliefs on the inte..:

Gupta, Reetika ; Sen, Sankar
Journal of Consumer Psychology.  23 (2013)  1 - p. 114-121 , 2013
Link: https://www.jstor.org/st..
 
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7

The effect of evolving resource synergy beliefs on the inte..:

Gupta, Reetika ; Sen, Sankar
Journal of Consumer Psychology.  23 (2012)  1 - p. 114-121 , 2012
Link: https://doi.org/10.1016/..
 
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8

Structural determination and chemical esterification of the..:

Gupta, Reetika ; Prabhune, Asmita A.
Biotechnology Letters.  34 (2011)  4 - p. 701-707 , 2011
Link: https://doi.org/10.1007/..
 
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9

The relationship between trusting beliefs and Web site loya..:

Gupta, Reetika ; Kabadayi, Sertan
Psychology & Marketing.  27 (2010)  2 - p. 166-185 , 2010
Link: https://doi.org/10.1002/..
 
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10

"To buy or to pirate": The matrix of music consumers' acqui..:

Coyle, James R. ; Gould, Stephen J. ; Gupta, Pola.
Journal of Business Research.  62 (2009)  10 - p. 1031-1037 , 2009
Link: https://doi.org/10.1016/..
 
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11

A Task-Based Model of Perceived Website Complexity:

Nadkarni, Sucheta ; Gupta, Reetika
MIS Quarterly.  31 (2007)  3 - p. 501-524 , 2007
Link: https://www.jstor.org/st..
 
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12

Behavioral and Developmental Effects of Neem Extracts on Cl..:

Mitchell, Paula Levin ; Gupta, Reetika ; Singh, Ashok K..
Journal of Economic Entomology.  97 (2004)  3 - p. 916-923 , 2004
Link: https://doi.org/10.1093/..
 
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13

Behavioral and Developmental Effects of Neem Extracts on Cl..:

Mitchell, Paula Levin ; Gupta, Reetika ; Singh, Ashok K..
Journal of Economic Entomology.  97 (2004)  3 - p. 916-923 , 2004
Link: https://doi.org/10.1603/..
 
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14

Biology ofClavigralla scutellaris(Hemiptera: Coreidae) in I..:

Hegde, Reetika Gupta ; Singh, Ashok K. ; Mitchell, Paula Levin
Oriental Insects.  42 (2008)  1 - p. 33-47 , 2008
Link: https://doi.org/10.1080/..
 
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15

Role of group cohesiveness in targeted mobile promotions:

Gupta, Reetika ; Mukherjee, Sourjo ; Jayarajah, Kasthuri
info:eu-repo/semantics/altIdentifier/doi/10.1016/j.jbusres.2021.01.030.  , 2021
Link: https://hal.science/hal-..
 
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