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HUANG, YANLIU
52
results:
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Online (49)
Print (3)
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Articles (Online) (38)
Articles (Print) (3)
OpenAccess-fulltext (11)
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?
1
Feeling rewarded and entitled to be served: Understanding t..:
Nusrat, Farhana
;
Huang, Yanliu
Journal of Business Research. 170 (2024) - p. 114293 , 2024
Link:
https://doi.org/10.1016/..
?
2
The Effect of Pursuing Self-Regulatory Goals on Variety See..:
Rafieian, Hoori
;
Huang, Yanliu
;
Kahn, Barbara E
...
Journal of Consumer Research. 50 (2023) 6 - p. 1157-1171 , 2023
Link:
https://doi.org/10.1093/..
?
3
The effect of voluntary versus compulsory preventive behavi..:
Yin, Wenyan
;
Nusrat, Farhana
;
Huang, Yanliu
Health Marketing Quarterly. 40 (2022) 3 - p. 227-247 , 2022
Link:
https://doi.org/10.1080/..
?
4
How using a paper versus mobile calendar influences everyda..:
Huang, Yanliu
;
Yang, Zhen
;
Morwitz, Vicki G.
Journal of Consumer Psychology. 33 (2022) 1 - p. 115-122 , 2022
Link:
https://doi.org/10.1002/..
?
5
A penny saved is a penny earned: How money‐view and self‐vi..:
Kim, Min Jung
;
Huang, Yanliu
;
Chen, Haipeng (Allan)
International Journal of Consumer Studies. 46 (2021) 2 - p. 449-458 , 2021
Link:
https://doi.org/10.1111/..
?
6
"I Want to Know the Answer! Give Me Fish 'n' Chips!": The I..:
WANG, CHEN
;
HUANG, YANLIU
Journal of Consumer Research. 44 (2018) 5 - p. 1052-1067 , 2018
Link:
https://www.jstor.org/st..
?
7
"I Want to Know the Answer! Give Me Fish 'n' Chips!": The I..:
Wang, Chen
;
Huang, Yanliu
;
Morwitz, Vicki
.
Journal of Consumer Research. 44 (2017) 5 - p. 1052-1067 , 2017
Link:
https://doi.org/10.1093/..
?
8
The Influence of Initial Possession Level on Consumers' Ado..:
Gao, Leilei
;
Huang, Yanliu
;
Simonson, Itamar
Journal of Marketing. 78 (2014) 6 - p. 143-156 , 2014
Link:
https://www.jstor.org/st..
?
9
The Influence of Initial Possession Level on Consumers' Ado..:
Gao, Leilei
;
Huang, Yanliu
;
Simonson, Itamar
Journal of Marketing. 78 (2014) 6 - p. 143-156 , 2014
Link:
https://doi.org/10.1509/..
?
10
The Effect of In-Store Travel Distance on Unplanned Spendin..:
Hui, Sam K.
;
Inman, J. Jeffrey
;
Huang, Yanliu
.
Journal of Marketing. 77 (2013) 2 - p. 1-16 , 2013
Link:
https://doi.org/10.1509/..
?
11
Deconstructing the "First Moment of Truth": Understanding U..:
Hui, Sam K.
;
Huang, Yanliu
;
Suher, Jacob
.
Journal of Marketing Research. 50 (2013) 4 - p. 445-462 , 2013
Link:
https://doi.org/10.1509/..
?
12
The roles of planning, learning, and mental models in repea..:
Huang, Yanliu
;
Hutchinson, J. Wesley
Organizational Behavior and Human Decision Processes. 122 (2013) 2 - p. 163-176 , 2013
Link:
https://doi.org/10.1016/..
?
13
The Effect of In-Store Travel Distance on Unplanned Spendin..:
Hui, Sam K.
;
Inman, J. Jeffrey
;
Huang, Yanliu
.
Journal of Marketing. 77 (2013) 2 - p. 1-16 , 2013
Link:
https://www.jstor.org/st..
?
14
Deconstructing the "First Moment of Truth": Understanding U..:
HUI, SAM K.
;
HUANG, YANLIU
;
SUHER, JACOB
.
Journal of Marketing Research. 50 (2013) 4 - p. 445-462 , 2013
Link:
https://www.jstor.org/st..
?
15
Counting Every Thought: Implicit Measures of Cognitive Resp..:
Huang, Yanliu
;
Hutchinson, J. Wesley
Journal of Consumer Research. 35 (2008) 1 - p. 98-118 , 2008
Link:
https://doi.org/10.1086/..
1-15