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Hadi, Rhonda
41  results:
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1

Crossmodal compensation: Sensory discomfort affects consume..:

Groth, Oden H. ; Hadi, Rhonda ; Block, Lauren
Psychology & Marketing.  , 2024
Link: https://doi.org/10.1002/..
 
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2

Showcase the smiles or the tears? How elicited perspectives..:

Hildebrand, Diogo ; Hadi, Rhonda ; Sen, Sankar
Journal of the Academy of Marketing Science.  , 2024
Link: https://doi.org/10.1007/..
 
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3

The Metaverse: A New Digital Frontier for Consumer Behavior:

Hadi, Rhonda ; Melumad, Shiri ; Park, Eric S.
Journal of Consumer Psychology.  , 2023
Link: https://ssrn.com/abstrac..
 
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4

Follow your nose when it sounds right: How brand names infl..:

Carnevale, Marina ; Hadi, Rhonda ; Luna, David.
Journal of Business Research.  157 (2023)  - p. 113578 , 2023
Link: https://doi.org/10.1016/..
 
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5

The Metaverse: A new digital frontier for consumer behavior:

Hadi, Rhonda ; Melumad, Shiri ; Park, Eric S.
Journal of Consumer Psychology.  34 (2023)  1 - p. 142-166 , 2023
Link: https://doi.org/10.1002/..
 
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6

How culture shapes consumer responses to anthropomorphic pr..:

Baskentli, Sara ; Hadi, Rhonda ; Lee, Leonard
International Journal of Research in Marketing.  40 (2023)  3 - p. 495-512 , 2023
Link: https://doi.org/10.1016/..
 
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7

From tablet to table: How augmented reality influences food..:

Fritz, William ; Hadi, Rhonda ; Stephen, Andrew
Journal of the Academy of Marketing Science.  51 (2022)  3 - p. 503-529 , 2022
Link: https://doi.org/10.1007/..
 
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8

Blame the Bot: Anthropomorphism and Anger in Customer–Chatb..:

Crolic, Cammy ; Thomaz, Felipe ; Hadi, Rhonda.
Journal of Marketing.  86 (2021)  1 - p. 132-148 , 2021
Link: https://doi.org/10.1177/..
 
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9

Technology-Augmented Choice: How Digital Innovations Are Tr..:

Melumad, Shiri ; Hadi, Rhonda ; Hildebrand, Christian.
Customer Needs and Solutions.  7 (2020)  3-4 - p. 90-101 , 2020
Link: https://doi.org/10.1007/..
 
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10

Flavor Fatigue: Cognitive Depletion Influences Consumer Enj..:

Hildebrand, Diogo ; Rubin, Dan ; Hadi, Rhonda.
Journal of Consumer Psychology.  31 (2020)  1 - p. 103-111 , 2020
Link: https://doi.org/10.1002/..
 
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11

When Humanizing Customer Service Chatbots Might Backfire:

Hadi, Rhonda
NIM Marketing Intelligence Review.  11 (2019)  2 - p. 30-35 , 2019
Link: https://doi.org/10.2478/..
 
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12

Shivering for Status: When Cold Temperatures Increase Produ..:

Park, Jaewoo ; Hadi, Rhonda
Journal of Consumer Psychology.  30 (2019)  2 - p. 314-328 , 2019
Link: https://doi.org/10.1002/..
 
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13

The future of social media in marketing:

Appel, Gil ; Grewal, Lauren ; Hadi, Rhonda.
Journal of the Academy of Marketing Science.  48 (2019)  1 - p. 79-95 , 2019
Link: https://doi.org/10.1007/..
 
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14

Data from the Human Penguin Project, a cross-national datas..:

Hu, Chuan-Peng ; Yin, Ji-Xing ; Lindenberg, Siegwart...
Scientific Data.  6 (2019)  1 - p. , 2019
Link: https://doi.org/10.1038/..
 
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15

Good Vibrations: Consumer Responses to Technology-Mediated ..:

Valenzuela, Ana ; Hadi, Rhonda
Journal of Consumer Research.  47 (2019)  2 - p. 256-271 , 2019
Link: https://doi.org/10.1093/..
 
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