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Hamby, Anne
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1

Sensational stories: The role of narrative characteristics ..:

Hamby, Anne ; Kim, Hongmin ; Spezzano, Francesca
Journal of Business Research.  170 (2024)  - p. 114289 , 2024
Link: https://doi.org/10.1016/..
 
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2

Whose story is this? Source reveal as a communication tacti..:

Hamby, Anne ; Orazi, Davide ; Moreau, Patrick
Journal of Business Research.  170 (2024)  - p. 114309 , 2024
Link: https://doi.org/10.1016/..
 
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3

Success Is Not Final; Failure Is Not Fatal: How Failure Ver..:

Jones, Niusha ; Kidwell, Blair ; Hamby, Anne
Journal of Marketing Research.  61 (2023)  2 - p. 330-348 , 2023
Link: https://doi.org/10.1177/..
 
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4

Examining Readers' Emotional Responses to Stories: An ..:

Hamby, Anne ; Motro, Daphna ; Shawver, Zared.
Journal of Media Psychology.  35 (2023)  3 - p. 131-144 , 2023
Link: https://doi.org/10.1027/..
 
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5

Climate action now: How to fuel a social movement:

Lteif, Lama ; Nardini, Gia ; Rank‐Christman, Tracy...
Journal of Consumer Psychology.  34 (2023)  1 - p. 119-139 , 2023
Link: https://doi.org/10.1002/..
 
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6

It's Written on Your Face: How Emotional Variation in Super..:

Jones, Niusha ; Hamby, Anne
Journal of Advertising.  53 (2023)  3 - p. 463-472 , 2023
Link: https://doi.org/10.1080/..
 
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7

How does ambivalence affect young consumers' response to ri..:

Hamby, Anne ; Russell, Cristel
Journal of the Academy of Marketing Science.  50 (2022)  4 - p. 841-863 , 2022
Link: https://doi.org/10.1007/..
 
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8

Have you found what you are looking for? How values orienta..:

Hamby, Anne ; Farrell, Justine Rapp
Journal of Consumer Affairs.  56 (2022)  3 - p. 1375-1391 , 2022
Link: https://doi.org/10.1111/..
 
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9

Measuring gender in consumer research: Validity and consume..:

Jones, Niusha ; Hamby, Anne ; Kidwell, Blair
Journal of Consumer Affairs.  58 (2022)  1 - p. 54-81 , 2022
Link: https://doi.org/10.1111/..
 
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10

Significant Objects: How Eudaimonic Narratives Enhance the ..:

Hamby, Anne ; Tezer, Ali ; Escalas, Jennifer Edson
Journal of Advertising.  52 (2022)  3 - p. 406-422 , 2022
Link: https://doi.org/10.1080/..
 
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11

Strategies and Tools to Enhance the Use of Dynamic Audiovis..:

Hamby, Anne ; Russell, Cristel
Journal of Advertising.  52 (2022)  4 - p. 633-642 , 2022
Link: https://doi.org/10.1080/..
 
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12

Exploring the effects of for‐profit and nonprofit size cong..:

Hamby, Anne ; Jones, Niusha ; Yu, Guohong
Journal of Consumer Affairs.  55 (2021)  1 - p. 274-292 , 2021
Link: https://doi.org/10.1111/..
 
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13

Not Whodunit But Whydunit: Story Characters' Motivations In..:

Hamby, Anne ; van Laer, Tom
Journal of Service Research.  25 (2021)  1 - p. 48-65 , 2021
Link: https://doi.org/10.1177/..
 
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14

Above the Scam: Moral Elevation Reduces Gullibility:

Hamby, Anne ; McFerran, Brent ; Dahl, Darren W.
Journal of Consumer Psychology.  32 (2021)  3 - p. 466-474 , 2021
Link: https://doi.org/10.1002/..
 
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15

The Effect of Affect: An Appraisal Theory Perspective on Em..:

Hamby, Anne ; Jones, Niusha
Journal of Advertising.  51 (2021)  1 - p. 116-131 , 2021
Link: https://doi.org/10.1080/..
 
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