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Hao, Andy
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1

Digital platforms for business-to-business markets: A syste..:

Shree, Deep ; Kumar Singh, Rajesh ; Paul, Justin..
Journal of Business Research.  137 (2021)  - p. 354-365 , 2021
Link: https://doi.org/10.1016/..
 
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2

Understanding the impact of national culture on firms' bene..:

Xu, Shichun ; Hao, Andy
Journal of Business Research.  130 (2021)  - p. 27-37 , 2021
Link: https://doi.org/10.1016/..
 
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3

Affective and cognitive dimensions in cultural identity: sc..:

Pan, Xiaoyi ; Hao, Andy ; Guan, Cuiling.
Asia Pacific Journal of Marketing and Logistics.  32 (2019)  6 - p. 1362-1375 , 2019
Link: https://doi.org/10.1108/..
 
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4

From Brand Vision to Brand Evaluation: The Strategic Proces..:

Hao, Andy
Journal of Product & Brand Management.  21 (2012)  4 - p. 303-304 , 2012
Link: https://doi.org/10.1108/..
 
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5

Brands and Branding20103Rita Clifton. Brands and Branding. ..:

Hao, Andy
Journal of Product & Brand Management.  19 (2010)  7 - p. 519-520 , 2010
Link: https://doi.org/10.1108/..
 
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6

No Slogan versus with Slogan: The Different Message Strateg..:

Niu, Yongge ; Wei, Zhangdi ; Hao, Andy W..
Journal of Business-to-Business Marketing.  30 (2023)  2 - p. 215-236 , 2023
Link: https://doi.org/10.1080/..
 
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7

Scientific procedures and rationales for systematic literat..:

Paul, Justin ; Lim, Weng Marc ; O'Cass, Aron..
International Journal of Consumer Studies.  45 (2021)  4 - p. , 2021
Link: https://doi.org/10.1111/..
 
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8

Effect of entrepreneurial orientation, collectivistic orien..:

Niu, Yongge ; Deng, Fumin ; Hao, Andy W.
Industrial Marketing Management.  88 (2020)  - p. 35-46 , 2020
Link: https://doi.org/10.1016/..
 
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9

The determinants and performance of early internationalizin..:

Jiang, Guohua ; Kotabe, Masaaki ; Zhang, Feng...
International Business Review.  29 (2020)  4 - p. 101662 , 2020
Link: https://doi.org/10.1016/..
 
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10

PEER TEACHING IN DIGITAL MARKETING COURSES: A CONCEPTUAL FR..:

Ye, Christine ; Lee, Hyunjung ; Cavazos, Carmina..
Marketing Education Review.  31 (2020)  2 - p. 169-174 , 2020
Link: https://doi.org/10.1080/..
 
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11

Cultural differences in vertical brand extension evaluation..:

Hao, Andy Wei ; Liu, Xin ; Hu, Michael.
Cross Cultural & Strategic Management.  27 (2020)  2 - p. 245-263 , 2020
Link: https://doi.org/10.1108/..
 
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12

Two decades of research on nation branding: a review and fu..:

Hao, Andy W. ; Paul, Justin ; Trott, Sangeeta..
International Marketing Review.  38 (2019)  1 - p. 46-69 , 2019
Link: https://doi.org/10.1108/..
 
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13

Advancing theoretical and strategic development of branding..:

Wang, Cheng Lu ; Hao, Andy W.
Industrial Marketing Management.  72 (2018)  - p. 1-3 , 2018
Link: https://doi.org/10.1016/..
 
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14

Strategic positioning, timing of entry, and new product per..:

Guo, Chiquan ; Wang, Yong J ; Hao, Andy W.
Journal of Business-to-Business Marketing.  25 (2018)  1 - p. 51-64 , 2018
Link: https://doi.org/10.1080/..
 
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15

Implementing Interfunctionally-Coordinated Market Orientati..:

Wang, Yong J. ; LaPlaca, Peter ; Guo, Chiquan.
Journal of Managerial Issues.  29 (2017)  4 - p. 428-449 , 2017
Link: https://www.jstor.org/st..
 
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