E-LIB Suche - Ergebnisse für: Harmeling, Colleen

1

Marketing's role in multi-stakeholder engagement:

Aksoy, Lerzan ; Banda, Sandhya ; Harmeling, Colleen..
International Journal of Research in Marketing. 39 (2022) 2 - p. 445-461 , 2022

Link: https://doi.org/10.1016/..

2

Consumer Job Journeys:

Bettencourt, Lance A. ; Harmeling, Colleen ; Bhagwat-Rana, Yashoda.
Journal of Service Research. , 2021

Link: https://doi.org/10.1177/..

3

Insight is power: Understanding the terms of the consumer-f..:

Krafft, Manfred ; Kumar, V. ; Harmeling, Colleen...
Journal of Retailing. 97 (2021) 1 - p. 133-149 , 2021

Link: https://doi.org/10.1016/..

4

Personalized Communication as a Platform for Service Inclus..:

Mende, Martin ; Scott, Maura L. ; Ubal, Valentina O....
Journal of Service Research. , 2023

Link: https://doi.org/10.1177/..

5

Toward a theory of consumer digital trust: Meta-analytic ev..:

Hochstein, Rachel E. ; Harmeling, Colleen M. ; Perko, Taylor
Journal of the Academy of Marketing Science. , 2023

Link: https://doi.org/10.1007/..

6

Commentaries on Relationship Marketing: The Present and Fut..:

Steinhoff, Lena ; Palmatier, Robert W. ; Martin, Kelly D....
Journal of Service Management Research. 6 (2022) 1 - p. 2-27 , 2022

Link: https://doi.org/10.5771/..

7

Marketing, Through the Eyes of the Stigmatized:

Harmeling, Colleen M. ; Mende, Martin ; Scott, Maura L..
Journal of Marketing Research. 58 (2021) 2 - p. 223-245 , 2021

Link: https://doi.org/10.1177/..

8

Customer inertia marketing:

Henderson, Conor M. ; Steinhoff, Lena ; Harmeling, Colleen M..
Journal of the Academy of Marketing Science. 49 (2020) 2 - p. 350-373 , 2020

Link: https://doi.org/10.1007/..

9

Relationship dynamics: understanding continuous and discont..:

, In: Handbook of Research on Distribution Channels,

Harmeling, Colleen M. ; Palmatier, Robert W. , 2019

Link: https://doi.org/10.4337/..

10

Creating Effective Online Customer Experiences:

Bleier, Alexander ; Harmeling, Colleen M. ; Palmatier, Robert W.
Journal of Marketing. 83 (2019) 2 - p. 98-119 , 2019

Link: https://www.jstor.org/st..

11

Conclusion: informing customer engagement marketing and fut..:

, In: Customer engagement marketing / Robert W. Palmatier, V. Kumar, Colleen M. Harmeling, editors

Harmeling, Colleen M. ; Moffett, Jordan W. ; Palmatier, Robert W.. (2018) - p. 307-323

Copies: BB WiWi: 11a bwl 424/883

12

Customer engagement marketing:

Harmeling, Colleen M. ; Palmatier, Robert W. ; Kumar, V. , [2018]

Copies: BB WiWi: 11a bwl 424/883

13

Creating Effective Online Customer Experiences:

Bleier, Alexander ; Harmeling, Colleen M. ; Palmatier, Robert W.
Journal of Marketing. 83 (2018) 2 - p. 98-119 , 2018

Link: https://doi.org/10.1177/..

14

Group marketing

, In: Journal of marketing / American Marketing Association

theory, mechanisms, and dynamics

Harmeling, Colleen M. ; Palmatier, Robert W. ; Fang, Eric.. (2017) 4 - p. 1-24

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

15

Group Marketing: Theory, Mechanisms, and Dynamics:

Harmeling, Colleen M. ; Palmatier, Robert W. ; Fang, Eric (Er).
Journal of Marketing. 81 (2017) 4 - p. 1-24 , 2017

Link: https://www.jstor.org/st..