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Harz, Nathalie
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Virtual Reality in New Product Development: Insights from P..:

Harz, Nathalie ; Hohenberg, Sebastian ; Homburg, Christian
Journal of Marketing.  86 (2021)  3 - p. 157-179 , 2021
Link: https://doi.org/10.1177/..
 
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EXPRESS: Virtual Reality in New Product Development: Insigh..:

Harz, Nathalie ; Hohenberg, Sebastian ; Homburg, Christian
Harz , N , Hohenberg , S & Homburg , C 2021 , ' EXPRESS: Virtual Reality in New Product Development: Insights from Pre-Launch Sales Forecasting for Durables ' , Journal of Marketing . https://doi.org/10.1177/00222429211014902.  , 2021
Link: https://research.manches..
 
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Supplemental Material, sj-pdf-1-jmx-10.1177_002224292110149..:

Nathalie Harz (11176743) ; Sebastian Hohenberg (8932529) ; Christian Homburg (7199597)
https://figshare.com/articles/journal_contribution/Supplemental_Material_sj-pdf-1-jmx-10_1177_00222429211014902_-_Virtual_Reality_in_New_Product_Development_Insights_from_Pre-launch_Sales_Forecasting_for_Durables/15043410.  , 2021
Link: https://doi.org/10.25384..
 
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Virtual Reality in Erfolgsprognosen vor Neuprodukteinführu.. 

Modellentwicklung, Validierung und empirische Untersuchung  Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim;Research
Harz, Nathalie , [2020]
Copies:  Zentrale:E02 a bwl 483.5/342
 
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