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Hasan, Tushmit M.
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The promise of targeted innovation:

, In: MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
Corstjens, Marcel ; Hasan, Tushmit M. ; Carpenter, Gregory S.. (2019)  2 - p. 39-44
Copies:  Zentrale: z bwl 037/294; Zentrale:Magazin Zs fc 7294
 
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Marketing metrics for B2B firms:

, In: Handbook of Business-to-Business Marketing,
Srinivasan, Raji ; M. Hasan, Tushmit - p. 617-637 , 2022
Link: https://doi.org/10.4337/..
 
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The Promise of Targeted Innovation:

Corstjens, Marcel ; Carpenter, Gregory ; Hasan, Tushmit - 1st edition . , 2019
Link: https://learning.oreilly..
 
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