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Journal of marketing / American Marketing Association
5
Intrafunctional competitive intelligence and sales performa..
, In:a social network perspective
Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Journal of advertising research / Advertising Research Foundation
9
An update of real-world TV advertising tests:
, In:Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279