E-LIB Suche - Ergebnisse für: Haytko, Diana L.

1

Brand Hate and Diversity: An Abstract:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Mai, Enping ; Taillon, Brian J. ; Haytko, Diana L. - p. 223-224 , 2023

Link: https://doi.org/10.1007/..

2

Correction to: Brand Hate and Diversity: An Abstract:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Mai, Enping ; Taillon, Brian J. ; Haytko, Diana L. - p. C1-C1 , 2023

Link: https://doi.org/10.1007/..

3

How advertisements mixing black and white actors affect con..

, In: Journal of advertising research / Advertising Research Foundation

perceived authenticity can strengthen responses to interrac...

Mai, Enping ; Haytko, Diana L. ; Taillon, Brian J.. (2022) 3 - p. 252-270

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

4

Risky Business: Consumer Attitudes, Perceptions, and Consum..:

Taillon, Brian J. ; Mai, Enping (Shirley) ; Haytko, Diana L.
Basic and Applied Social Psychology. 44 (2022) 2 - p. 47-65 , 2022

Link: https://doi.org/10.1080/..

5

The future looks good: a picture from marketing scholars of..:

Haytko, Diana ; McDonald, Bob ; Rutherford, Brian.
Journal of Marketing Theory and Practice. 29 (2021) 1 - p. 1-2 , 2021

Link: https://doi.org/10.1080/..

6

COVID-19 information: Does political affiliation impact con..:

Haytko, Diana L. ; Mai, Enping (Shirley) ; Taillon, Brian J.
Health Marketing Quarterly. 38 (2021) 2-3 - p. 98-115 , 2021

Link: https://doi.org/10.1080/..

7

The future looks good: a picture from marketing scholars of..:

Haytko, Diana ; McDonald, Bob ; Rutherford, Brian.
Journal of Marketing Theory and Practice. 29 (2021) 1 - p. 63-64 , 2021

Link: https://doi.org/10.1080/..

8

The impacts of information factors and health beliefs on at..:

Mai, Enping (Shirley) ; Taillon, Brian J. ; Haytko, Diana L.
Journal of Marketing Management. 37 (2021) 17-18 - p. 1933-1953 , 2021

Link: https://doi.org/10.1080/..

9

Overall Customer Satisfaction with Banking Services (Mobile..:

Simmers, Christina S. ; Rast, Rebecca ; Schaefer, Allen D..
Services Marketing Quarterly. 43 (2021) 2 - p. 226-239 , 2021

Link: https://doi.org/10.1080/..

10

Social Influence on Green Consumerism: Country and Gender C..:

Clark, Ronald A. ; Haytko, Diana L. ; Hermans, Charles M..
Journal of International Consumer Marketing. 31 (2019) 3 - p. 177-190 , 2019

Link: https://doi.org/10.1080/..

11

Examining the Dimensionality in Global Attitudes Toward Adv..:

Haytko, Diana L. ; Clark, Ronald A. ; Hermans, Charles M..
Journal of International Consumer Marketing. 30 (2018) 2 - p. 85-97 , 2018

Link: https://doi.org/10.1080/..

12

Erratum to: An offer you can't refuse: consumer perceptions..:

Zboja, James J. ; Clark, Ronald A. ; Haytko, Diana L.
Journal of the Academy of Marketing Science. 44 (2016) 6 - p. 822-823 , 2016

Link: https://doi.org/10.1007/..

13

An offer you can't refuse: consumer perceptions of sales pr..:

Zboja, James J. ; Clark, Ronald A. ; Haytko, Diana L.
Journal of the Academy of Marketing Science. 44 (2015) 6 - p. 806-821 , 2015

Link: https://doi.org/10.1007/..

14

Persuasive Advertising: Evidence‐based Principles:

Haytko, Diana L.
European Journal of Marketing. 47 (2013) 1/2 - p. 344-345 , 2013

Link: https://doi.org/10.1108/..

15

What's your preference?: An exploratory examination of the ..:

Haytko, Diana L. ; Simmers, Christina S.
Management Research News. 32 (2009) 4 - p. 337-353 , 2009

Link: https://doi.org/10.1108/..