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He, Sharlene
7
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1
Measuring Willingness to Pay: A Comparative Method of Valua..:
He, Sharlene
;
Anderson, Eric T.
;
Rucker, Derek D.
Journal of Marketing. 88 (2023) 3 - p. 50-68 , 2023
Link:
https://doi.org/10.1177/..
?
2
Beyond Sentiment: The Value and Measurement of Consumer Cer..:
Rocklage, Matthew D.
;
He, Sharlene
;
Rucker, Derek D.
.
Journal of Marketing Research. , 2023
Link:
https://doi.org/10.1177/..
?
3
Beyond Numbers: An Ambiguity–Accessibility–Applicability Fr..:
He, Sharlene
;
Sternthal, Brian
;
Kirmani, Amna
..
Journal of Consumer Research. 50 (2023) 1 - p. 211-232 , 2023
Link:
https://doi.org/10.1093/..
?
4
Using theoretical frameworks in behavioral research:
Calder, Bobby J.
;
He, Sharlene
;
Sternthal, Brian
Journal of Business Research. 161 (2023) - p. 113758 , 2023
Link:
https://doi.org/10.1016/..
?
5
How uncertainty affects information search among consumers:..:
He, Sharlene
;
Rucker, Derek D.
Marketing Letters. 34 (2022) 3 - p. 415-428 , 2022
Link:
https://doi.org/10.1007/..
?
6
Conceptualizing and measuring pathways for how object attac..:
He, Sharlene
;
Anderson, Eric T.
Current Opinion in Psychology. 39 (2021) - p. 121-124 , 2021
Link:
https://doi.org/10.1016/..
?
7
Psychological mindsets affect consumption: How different mi..:
Rucker, Derek D.
;
He, Sharlene
Appetite. 103 (2016) - p. 425-431 , 2016
Link:
https://doi.org/10.1016/..
1-7