E-LIB Suche - Ergebnisse für: Heitmann, Mark

1

Editorial:

Heitmann, Mark
NIM Marketing Intelligence Review. 16 (2024) 1 - p. 3-3 , 2024

Link: https://doi.org/10.2478/..

2

One-Stop Campaigns: How Generative AI Is Transforming Digit..:

Heitmann, Mark ; Singolda, Adam
NIM Marketing Intelligence Review. 16 (2024) 1 - p. 56-61 , 2024

Link: https://doi.org/10.2478/..

3

Generative AI for Marketing Content Creation: New Rules for..:

Heitmann, Mark
NIM Marketing Intelligence Review. 16 (2024) 1 - p. 10-17 , 2024

Link: https://doi.org/10.2478/..

4

EXPRESS: Cause-Related Marketing as Sales Promotion:

Schamp, Christina P. ; Heitmann, Mark ; Peers, Yuri.
Journal of Marketing Research. , 2023

Link: https://doi.org/10.1177/..

5

More than a Feeling: Accuracy and Application of Sentiment ..:

Hartmann, Jochen ; Heitmann, Mark ; Siebert, Christian.
International Journal of Research in Marketing. 40 (2023) 1 - p. 75-87 , 2023

Link: https://doi.org/10.1016/..

6

The Effectiveness of Cause-Related Marketing: A Meta-Analys..:

Schamp, Christina ; Heitmann, Mark ; Bijmolt, Tammo H.A..
Journal of Marketing Research. 60 (2022) 1 - p. 189-215 , 2022

Link: https://doi.org/10.1177/..

7

Understanding videos at scale: How to extract insights for ..:

Schwenzow, Jasper ; Hartmann, Jochen ; Schikowsky, Amos.
Journal of Business Research. 123 (2021) - p. 367-379 , 2021

Link: https://doi.org/10.1016/..

8

The Power of Brand Selfies:

Hartmann, Jochen ; Heitmann, Mark ; Schamp, Christina.
Journal of Marketing Research. 58 (2021) 6 - p. 1159-1177 , 2021

Link: https://doi.org/10.1177/..

9

From Corporate Social Responsibility to Market Demand: The ..:

Mehrafshan, Nima ; Permann, Alexander ; Heitmann, Mark.
Marketing: ZFP – Journal of Research and Management. 42 (2020) 2 - p. 35-51 , 2020

Link: https://www.jstor.org/st..

10

Leveraging Brand Equity for Effective Visual Product Design:

Heitmann, Mark ; Landwehr, Jan R. ; Schreiner, Thomas F..
Journal of Marketing Research. 57 (2020) 2 - p. 257-277 , 2020

Link: https://doi.org/10.1177/..

11

Leveraging Brand Equity for Effective Visual Product Design:

Heitmann, Mark ; Landwehr, Jan R. ; Schreiner, Thomas F..
Journal of Marketing Research. 57 (2020) 2 - p. 257-277 , 2020

Link: https://www.jstor.org/st..

12

From Corporate Social Responsibility to Market Demand: The ..:

Mehrafshan, Nima ; Permann, Alexander ; Heitmann, Mark.
Marketing ZFP. 42 (2020) 2 - p. 35-54 , 2020

Link: https://doi.org/10.15358..

13

Consideration of ethical attributes along the consumer deci..:

Schamp, Christina ; Heitmann, Mark ; Katzenstein, Robin
Journal of the Academy of Marketing Science. 47 (2019) 2 - p. 328-348 , 2019

Link: https://doi.org/10.1007/..

14

Comparing automated text classification methods:

Hartmann, Jochen ; Huppertz, Juliana ; Schamp, Christina.
International Journal of Research in Marketing. 36 (2019) 1 - p. 20-38 , 2019

Link: https://doi.org/10.1016/..

15

Building a Social Network for Success:

Ansari, Asim ; Stahl, Florian ; Heitmann, Mark.
Journal of Marketing Research. 55 (2018) 3 - p. 321-338 , 2018

Link: https://doi.org/10.1509/..