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Helkkula, Anu
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1

Imagining post-marketing: Neo-animist resource circulation ..:

Arnould, Eric ; Helkkula, Anu
Journal of Business Research.  176 (2024)  - p. 114590 , 2024
Link: https://doi.org/10.1016/..
 
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2

Why did this happen to me? Causal attributions of illness a..:

Gallan, Andrew S. ; Helkkula, Anu ; McConnell, William R.
Social Science & Medicine.  350 (2024)  - p. 116923 , 2024
Link: https://doi.org/10.1016/..
 
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3

Actor experience: Bridging individual and collective-level ..:

Becker, Larissa ; Karpen, Ingo Oswald ; Kleinaltenkamp, Michael...
Journal of Business Research.  158 (2023)  - p. 113658 , 2023
Link: https://doi.org/10.1016/..
 
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4

Business-to-Business Value Co-creation: Suppliers' Perspect..:

Sore, Sariseelia ; Saunila, Minna ; Ukko, Juhani.
Journal of Creating Value.  9 (2022)  1 - p. 81-106 , 2022
Link: https://doi.org/10.1177/..
 
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5

Developing and renewing marketing as a scientific disciplin..:

Helkkula, Anu ; Arnould, Eric
AMS Review.  12 (2022)  3-4 - p. 168-173 , 2022
Link: https://doi.org/10.1007/..
 
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6

Cocreating transformative value propositions with customers..:

Gallan, Andrew S. ; Helkkula, Anu
AMS Review.  12 (2022)  1-2 - p. 85-101 , 2022
Link: https://doi.org/10.1007/..
 
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7

Glocalization in Service Cultures: Tensions in Customers' S..:

Helkkula, Anu ; Arnould, Eric ; Chen, An
Journal of Service Research.  26 (2022)  2 - p. 233-250 , 2022
Link: https://doi.org/10.1177/..
 
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8

Using neo-animism to revisit actors for Sustainable Develop..:

Helkkula, Anu ; Arnould, Eric J.
Journal of Business Research.  149 (2022)  - p. 860-868 , 2022
Link: https://doi.org/10.1016/..
 
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9

Transformative hospitality services: A conceptualization an..:

Gallan, Andrew S. ; Kabadayi, Sertan ; Ali, Faizan...
Journal of Business Research.  134 (2021)  - p. 171-183 , 2021
Link: https://doi.org/10.1016/..
 
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10

Parents' burdens of service for children with ASD – implica..:

Helkkula, Anu ; Buoye, Alexander John ; Choi, Hyeyoon...
Journal of Service Management.  31 (2020)  5 - p. 1015-1039 , 2020
Link: https://doi.org/10.1108/..
 
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11

Archetypes of Service Innovation: Implications for Value Co..:

Helkkula, Anu ; Kowalkowski, Christian ; Tronvoll, Bård
Journal of Service Research.  21 (2018)  3 - p. 284-301 , 2018
Link: https://doi.org/10.1177/..
 
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12

A Systematic Review of Artificial Intelligence and Robots i..:

Kaartemo, Valtteri ; Helkkula, Anu
Journal of Creating Value.  4 (2018)  2 - p. 211-228 , 2018
Link: https://doi.org/10.1177/..
 
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13

The changing role of the health care customer: review, synt..:

McColl-Kennedy, Janet R. ; Snyder, Hannah ; Elg, Mattias...
Journal of Service Management.  28 (2017)  1 - p. 2-33 , 2017
Link: https://doi.org/10.1108/..
 
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14

Service experience co-creation: conceptualization, implicat..:

Jaakkola, Elina ; Helkkula, Anu ; Aarikka-Stenroos, Leena.
Journal of Service Management.  26 (2015)  2 - p. 182-205 , 2015
Link: https://doi.org/10.1108/..
 
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15

Understanding and advancing service experience co-creation:

Jaakkola, Elina ; Helkkula, Anu ; Aarikka-Stenroos, Leena
Journal of Service Management.  26 (2015)  2 - p. , 2015
Link: https://doi.org/10.1108/..
 
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