Helm, Sabrina
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2

Macromarketing Our Way to a Zero-carbon Future:

Helm, Sabrina ; Little, Vicki
Journal of Macromarketing.  42 (2022)  2 - p. 262-266 , 2022
 
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3

Doubt in store: vaccine hesitancy among grocery workers dur..:

Mayer, Brian ; Helm, Sabrina ; Heinz, Erin..
Journal of Behavioral Medicine.  46 (2022)  1-2 - p. 167-178 , 2022
 
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8

Navigating the 'retail apocalypse': A framework of consumer..:

Helm, Sabrina ; Kim, Soo Hyun ; Van Riper, Silvia
Journal of Retailing and Consumer Services.  54 (2020)  - p. 101683 , 2020
 
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10

Zone of Optimal Distinctiveness: Provider Asset Personaliza..:

, In: Advances in Service Science; Springer Proceedings in Business and Economics,
Bhappu, Anita D. ; Helm, Sabrina - p. 73-81 , 2018
 
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14

Die Bewertung von Kundenbeziehungen im Industriegütermarket..:

, In: Handbuch Business-to-Business-Marketing,
Günter, Bernd ; Helm, Sabrina - p. 605-622 , 2015
 
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15

How Does Corporate Reputation Affect Customer Loyalty in a ..:

Helm, Sabrina ; Tolsdorf, Julia
Journal of Contingencies and Crisis Management.  21 (2013)  3 - p. 144-152 , 2013
 
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