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Henderson, Conor M.
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1

The positive effects of integrated advertising, featuring d..:

Henderson, Conor M. ; Mazodier, Marc ; Khenfer, Jamel
Journal of the Academy of Marketing Science.  , 2023
Link: https://doi.org/10.1007/..
 
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2

Commentaries on Relationship Marketing: The Present and Fut..:

Steinhoff, Lena ; Palmatier, Robert W. ; Martin, Kelly D....
Journal of Service Management Research.  6 (2022)  1 - p. 2-27 , 2022
Link: https://doi.org/10.5771/..
 
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3

Customer inertia marketing:

Henderson, Conor M. ; Steinhoff, Lena ; Harmeling, Colleen M..
Journal of the Academy of Marketing Science.  49 (2020)  2 - p. 350-373 , 2020
Link: https://doi.org/10.1007/..
 
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4

Customer Success Management: The next evolution in customer..:

Hilton, Bryson ; Hajihashemi, Bita ; Henderson, Conor M..
Industrial Marketing Management.  90 (2020)  - p. 360-369 , 2020
Link: https://doi.org/10.1016/..
 
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5

The Color of Support: The Effect of Sponsor–Team Visual Con..:

Henderson, Conor M. ; Mazodier, Marc ; Sundar, Aparna
Journal of Marketing.  83 (2019)  3 - p. 50-71 , 2019
Link: https://www.jstor.org/st..
 
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6

The Color of Support: The Effect of Sponsor–Team Visual Con..:

Henderson, Conor M. ; Mazodier, Marc ; Sundar, Aparna
Journal of Marketing.  83 (2019)  3 - p. 50-71 , 2019
Link: https://doi.org/10.1177/..
 
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7

The Long Reach of Sponsorship: How Fan Isolation and Identi..:

Mazodier, Marc ; Henderson, Conor M. ; Beck, Joshua T.
Journal of Marketing.  , 2018
Link: https://doi.org/10.1509/..
 
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8

The Long Reach of Sponsorship: How Fan Isolation and Identi..:

Mazodier, Marc ; Henderson, Conor M. ; Beck, Joshua T.
Journal of Marketing.  82 (2018)  6 - p. 28-48 , 2018
Link: https://doi.org/10.1177/..
 
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9

The Long Reach of Sponsorship: How Fan Isolation and Identi..:

Mazodier, Marc ; Henderson, Conor M. ; Beck, Joshua T.
Journal of Marketing.  82 (2018)  6 - p. 28-48 , 2018
Link: https://www.jstor.org/st..
 
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10

Building, measuring, and profiting from customer loyalty:

Watson IV, George F. ; Beck, Joshua T. ; Henderson, Conor M..
Journal of the Academy of Marketing Science.  43 (2015)  6 - p. 790-825 , 2015
Link: https://doi.org/10.1007/..
 
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11

Effect of Customer-Centric Structure on Long-Term Financial..:

Lee, Ju-Yeon ; Sridhar, Shrihari ; Henderson, Conor M..
Marketing Science.  34 (2015)  2 - p. 250-268 , 2015
Link: http://www.jstor.org/sta..
 
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12

Effect of salespeople's acquisition–retention trade-off on ..:

Carter, Robert E. ; Henderson, Conor M. ; Arroniz, Inigo.
Journal of Personal Selling & Sales Management.  34 (2014)  2 - p. 91-111 , 2014
Link: https://doi.org/10.1080/..
 
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13

Effect of salespeople's acquisition–retention trade-off on ..:

Carter, Robert E. ; Henderson, Conor M. ; Arroniz, Inigo.
The Journal of Personal Selling and Sales Management.  34 (2014)  2 - p. 91-111 , 2014
Link: https://www.jstor.org/st..
 
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14

Review of the theoretical underpinnings of loyalty programs:

Henderson, Conor M. ; Beck, Joshua T. ; Palmatier, Robert W.
Journal of Consumer Psychology.  21 (2011)  3 - p. 256-276 , 2011
Link: https://doi.org/10.1016/..
 
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15

Review: Review of the theoretical underpinnings of loyalty ..:

Henderson, Conor M. ; Beck, Joshua T. ; Palmatier, Robert W.
Journal of Consumer Psychology.  21 (2011)  3 - p. 256-276 , 2011
Link: https://www.jstor.org/st..
 
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