Herbst, Kenneth C.
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7

Racial stereotypes in children's television commercials:

, In: Journal of advertising research / Advertising Research Foundation
Maher, Jill K. ; Herbst, Kenneth C. ; Childs, Nancy M... (2008)  1 - p. 80-93
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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8

The Interplay of Temperament and Regulatory Focus on Consum..:

Mooradian, Todd A. ; Herbst, Kenneth C. ; Matzler, Kurt
Social and Personality Psychology Compass.  2 (2008)  4 - p. 1703-1718 , 2008
 
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10

Political Star Power and Political Parties: Does Celebrity ..:

Wood, Natalie T. ; Herbst, Kenneth C.
Journal of Political Marketing.  6 (2007)  2-3 - p. 141-158 , 2007
 
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11

The Effects of Current Market Forces on the Impact of a TV ..:

Stanton, John L. ; Herbst, Kenneth C.
Journal of Promotion Management.  12 (2006)  2 - p. 119-135 , 2006
 
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12

Slotting allowances: short‐term gains and long‐term negativ..:

Stanton, John L. ; Herbst, Kenneth C.
International Journal of Retail & Distribution Management.  34 (2006)  3 - p. 187-197 , 2006
 
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13

The effects of brand experience and an advertisement's disc..:

Herbst, Kenneth C. ; Allan, David
International Journal of Advertising.  25 (2006)  2 - p. 213-222 , 2006
 
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14

When good decisions have bad outcomes: The impact of affect..:

Ratner, Rebecca K. ; Herbst, Kenneth C.
Organizational Behavior and Human Decision Processes.  96 (2005)  1 - p. 23-37 , 2005
 
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15

Commodities Must Begin to Act Like Branded Companies: Some ..:

Stanton, John L. ; Herbst, Kenneth C.
Journal of Marketing Management.  21 (2005)  1-2 - p. 7-18 , 2005
 
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