Hervet, Guillaume
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2

Competitive advertising strategies for programmatic televis..:

Guitart, Ivan A. ; Hervet, Guillaume ; Gelper, Sarah
Journal of the Academy of Marketing Science.  48 (2019)  4 - p. 753-775 , 2019
 
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The impact of contextual television ads on online conversio..:

Guitart, Ivan A. ; Hervet, Guillaume
International Journal of Research in Marketing.  34 (2017)  2 - p. 480-498 , 2017
 
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Decision Analysis Using Policy Capturing and Process Tracin..:

Lafond, Daniel ; Champagne, Julie ; Hervet, Guillaume...
Proceedings of the Human Factors and Ergonomics Society Annual Meeting.  53 (2009)  18 - p. 1220-1224 , 2009
 
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