Heslop, Louise A.
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1

Entrepreneurial Motivation in University Business Students:..:

Lu, Irene R. R. ; Kwan, Ernest ; Heslop, Louise A...
Entrepreneurship Research Journal.  13 (2021)  2 - p. 345-380 , 2021
 
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5

Linking place, mega‐event and sponsorship evaluations:

Nadeau, John ; O'Reilly, Norm ; Heslop, Louise A.
Journal of Product & Brand Management.  22 (2013)  2 - p. 129-141 , 2013
 
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7

Trust building in wine blogs: a content analysis:

Doyle, James D. ; Heslop, Louise A. ; Ramirez, Alex..
International Journal of Wine Business Research.  24 (2012)  3 - p. 196-218 , 2012
 
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8

Trust intentions in readers of blogs:

Doyle, James D. ; Heslop, Louise A. ; Ramirez, Alex..
Management Research Review.  35 (2012)  9 - p. 837-856 , 2012
 
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9

Implementing diversity strategies: The challenges facing mi..:

Ambwani, Vinita P. ; Heslop, Louise ; Dyke, Lorraine S.
Equality, Diversity and Inclusion: An International Journal.  30 (2011)  4 - p. 332-349 , 2011
 
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12

China's Olympic destination: tourist evaluations of China a..:

Nadeau, John ; O'Reilly, Norm ; Heslop, Louise.
International Journal of Culture, Tourism and Hospitality Research.  5 (2011)  3 - p. 235-246 , 2011
 
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13

Branding MBA programs: The use of target market desired out..:

Heslop, Louise A ; Nadeau, John
Journal of marketing for higher education.  20 (2010)  1 - p. 85-117 , 2010
 
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14

Cue incongruity in wine personality formation and purchasin:

Heslop, Louise A. ; Cray, David ; Armenakyan, Anahit.
International Journal of Wine Business Research.  22 (2010)  3 - p. 288-307 , 2010
 
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15

Branding MBA programs: the use of target market desired out..:

Heslop, Louise A. ; Nadeau, John
Journal of Marketing for Higher Education.  20 (2010)  1 - p. 85-117 , 2010
 
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