E-LIB Suche - Ergebnisse für: Himme, Alexander

1

Does bigger still mean better? How digital transformation a..:

Sklenarz, Felix Anton ; Edeling, Alexander ; Himme, Alexander.
International Journal of Research in Marketing. , 2024

2

How firm communication affects the impact of layoff announc..:

Stäbler, Samuel ; Himme, Alexander ; Edeling, Alexander.
International Journal of Research in Marketing. 40 (2023) 3 - p. 700-723 , 2023

Link: https://doi.org/10.1016/..

3

Stock market reactions to downsizing announcements: an anal..:

Schulz, Ann-Christine ; Himme, Alexander
Socio-Economic Review. 20 (2021) 4 - p. 1825-1855 , 2021

Link: https://doi.org/10.1093/..

4

When Does Market Share Matter? New Empirical Generalization..:

Edeling, Alexander ; Himme, Alexander
Journal of Marketing. 82 (2018) 3 - p. 1-24 , 2018

Link: https://www.jstor.org/st..

5

When Does Market Share Matter? New Empirical Generalization..:

Edeling, Alexander ; Himme, Alexander
Journal of Marketing. 82 (2018) 3 - p. 1-24 , 2018

Link: https://doi.org/10.1509/..

6

The financial brand value chain: How brand investments cont..:

Fischer, Marc ; Himme, Alexander
International Journal of Research in Marketing. 34 (2017) 1 - p. 137-153 , 2017

Link: https://doi.org/10.1016/..

7

Are sponsors blamed for edging off? Consumer reactions to s..:

Schnittka, Oliver ; Himme, Alexander ; Papies, Dominik.
Journal of Business Economics. 87 (2017) 7 - p. 943-984 , 2017

Link: https://doi.org/10.1007/..

8

Improving environmental management accounting: how to use s..:

Christensen, Björn ; Himme, Alexander
Journal of Management Control. 28 (2016) 2 - p. 227-243 , 2016

Link: https://doi.org/10.1007/..

9

Drivers of the cost of capital: The joint role of non-finan..:

Himme, Alexander ; Fischer, Marc
International Journal of Research in Marketing. 31 (2014) 2 - p. 224-238 , 2014

Link: https://doi.org/10.1016/..

10

Brand Extension versus Co-Branding: Welche Strategie verspr..:

Himme, Alexander ; Zuhorn, Leonie
Marketing ZFP. 34 (2012) 2 - p. 140-162 , 2012

Link: https://doi.org/10.15358..

11

Critical success factors of strategic cost reduction: Resul..:

Himme, Alexander
Journal of Management Control. 23 (2012) 3 - p. 183-210 , 2012

Link: https://doi.org/10.1007/..

12

Brand Extension versus Co-Branding: Welche Strategie verspr..:

Himme, Alexander ; Zuhorn, Leonie
Marketing: Zeitschrift für Forschung und Praxis. 34 (2012) 2 - p. 140-158 , 2012

Link: http://dx.doi.org/10.153..

13

Conjoint-Analysen:

, In: Methodik der empirischen Forschung,

Himme, Alexander - p. 283-298 , 2009

Link: https://doi.org/10.1007/..

14

Kostenmanagement-Projekte in Deutschland:

Himme, Alexander
Controlling. 21 (2009) 7 - p. 402-408 , 2009

Link: https://doi.org/10.15358..

15

Gütekriterien der Messung: Reliabilität, Validität und Gene..:

, In: Methodik der empirischen Forschung,

Himme, Alexander - p. 485-500 , 2009

Link: https://doi.org/10.1007/..