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Hofstede, Frenkel Ter
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1

Off-The-Shelf or Tailored to Your Needs: Is Customization A..:

Bharadwaj, Neeraj ; Walker Naylor, Rebecca ; Hofstede, Frenkel Ter
GfK Marketing Intelligence Review.  4 (2012)  2 - p. , 2012
Link: https://doi.org/10.2478/..
 
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2

Image Reinforcement or Impairment: The Effects of Co-Brandi..:

Geylani, Tansev ; Inman, J. Jeffrey ; Hofstede, Frenkel Ter
Marketing Science.  27 (2008)  4 - p. 730-744 , 2008
Link: https://www.jstor.org/st..
 
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3

International market segmentation 

issues and perspectives 
Steenkamp, Jan-Benedict E. M. ; Hofstede, Frenkel ter. (2006)  - p. 329-369
Copies:  BB WiWi: 11a bwl 404/777-4
 
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4

How to Compute Optimal Catalog Mailing Decisions:

Gönül, Füsun F. ; Hofstede, Frenkel Ter
Marketing Science.  25 (2006)  1 - p. 65-74 , 2006
Link: https://www.jstor.org/st..
 
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5

Identification de segments spatiaux pour des marchés intern..:

Hofstede, Frenkel Ter ; Wedel, Michel ; Steenkamp, Jan-Benedict E.M.
Recherche et Applications en Marketing (French Edition).  18 (2003)  3 - p. 81-103 , 2003
Link: https://doi.org/10.1177/..
 
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6

Identification de segments spatiaux pour des marchés intern..:

Hofstede, Frenkel Ter ; Wedel, Michel ; Steenkamp, Jan-Benedict E.M.
Recherche et Applications en Marketing.  18 (2003)  3 - p. 81-103 , 2003
Link: https://www.jstor.org/st..
 
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7

Bayesian Prediction in Hybrid Conjoint Analysis:

Hofstede, Frenkel Ter ; Kim, Youngchan ; Wedel, Michel
Journal of Marketing Research.  39 (2002)  2 - p. 253-261 , 2002
Link: https://www.jstor.org/st..
 
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8

Bayesian Prediction in Hybrid Conjoint Analysis:

Hofstede, Frenkel Ter ; Kim, Youngchan ; Wedel, Michel
Journal of Marketing Research.  39 (2002)  2 - p. 253-261 , 2002
Link: https://doi.org/10.1509/..
 
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9

Identifying Spatial Segments in International Markets:

Hofstede, Frenkel Ter ; Wedel, Michel ; Jan-Benedict E. M. Steenkamp
Marketing Science.  21 (2002)  2 - p. 160-177 , 2002
Link: https://www.jstor.org/st..
 
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10

International Market Segmentation Based on Consumer-Product..:

Hofstede, Frenkel Ter ; Jan-Benedict E. M. Steenkamp ; Wedel, Michel
Journal of Marketing Research.  36 (1999)  1 - p. 1-17 , 1999
Link: https://www.jstor.org/st..
 
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11

International Market Segmentation Based on Consumer-Product..:

Hofstede, Frenkel Ter ; Steenkamp, Jan-Benedict E. M. ; Wedel, Michel
Journal of Marketing Research.  36 (1999)  1 - p. 1 , 1999
Link: https://doi.org/10.2307/..
 
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12

Time-aggregation effects on the baseline of continuous-time..:

Hofstede, Frenkel ter ; Wedel, Michel
Economics Letters.  63 (1999)  2 - p. 145-150 , 1999
Link: https://doi.org/10.1016/..
 
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13

A Cross-National Investigation into the Individual and Nati..:

Jan-Benedict E. M. Steenkamp ; Hofstede, Frenkel ter ; Wedel, Michel
Journal of Marketing.  63 (1999)  2 - p. 55-69 , 1999
Link: https://www.jstor.org/st..
 
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14

The price path due to order imbalances: evidence from the A..:

Pennings, Joost M. E. ; Kuiper, W. Erno ; Hofstede, Frenkel ter.
European Financial Management.  4 (1998)  1 - p. 47-64 , 1998
Link: https://doi.org/10.1111/..
 
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15

Implications for Asymmetry, Nonproportionality, and Heterog..:

Wedel, Michel ; Kamakura, Wagner A. ; Desarbo, Wayne S..
Journal of Marketing Research.  32 (1995)  4 - p. 457-462 , 1995
Link: https://www.jstor.org/st..
 
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