E-LIB Suche - Ergebnisse für: Hollebeek, Linda D.

1

The Role of Consumer Speech Acts in Brand Activism: A Trans..:

Fletcher-Brown, Judith ; Middleton, Karen ; Thompson-Whiteside, Helen...
Journal of Advertising. , 2024

Link: https://doi.org/10.1080/..

2

Engaging consumers through artificially intelligent technol..:

Hollebeek, Linda D. ; Menidjel, Choukri ; Sarstedt, Marko..
Psychology & Marketing. 41 (2024) 4 - p. 880-898 , 2024

Link: https://doi.org/10.1002/..

3

Boosting app-based mobile financial services engagement in ..:

Ferdous, Ahmed Shahriar ; Akareem, Husain Salilul ; Viswanathan, Madhu..
Industrial Marketing Management. 119 (2024) - p. 147-161 , 2024

Link: https://doi.org/10.1016/..

4

Crafting conceptual proposition‐based contributions: The 7C..:

Hollebeek, Linda D. ; Srivastava, Rajendra K. ; Clark, Moira K...
Psychology & Marketing. , 2024

Link: https://doi.org/10.1002/..

5

Boosting customers' impulsive buying tendency in live-strea..:

Luo, Xi ; Cheah, Jun-Hwa ; Hollebeek, Linda D..
Journal of Retailing and Consumer Services. 77 (2024) - p. 103644 , 2024

Link: https://doi.org/10.1016/..

6

Consumers' online brand-related misinformation engagement: ..:

Hollebeek, Linda D. ; Parts, Oliver ; Urbonavicius, Sigitas...
Journal of Strategic Marketing. , 2024

Link: https://doi.org/10.1080/..

7

Online Content Creators' and Viewers' Interdependent Journe..:

Hollebeek, Linda D. ; Anselmsson, Johan ; Adomaviciute-Sakalauske, Karina...
Services Marketing Quarterly. 45 (2024) 3 - p. 296-318 , 2024

Link: https://doi.org/10.1080/..

8

The effect of consumer-perceived COVID-19 ad value on healt..:

Rafeh, Mir Abdur ; Abbasi, Amir Zaib ; Hollebeek, Linda D...
Health Marketing Quarterly. , 2024

Link: https://doi.org/10.1080/..

9

Social media marketing activities, customer engagement, and..:

So, Kevin Kam Fung ; Li, Jing ; King, Ceridwyn.
Psychology & Marketing. 41 (2024) 7 - p. 1597-1613 , 2024

Link: https://doi.org/10.1002/..

10

Social isolation and risk-taking behavior: The case of COVI..:

Lavan, Thusyanthy ; Martin, Brett A.S. ; Lim, Weng Marc.
Journal of Retailing and Consumer Services. 81 (2024) - p. 103951 , 2024

Link: https://doi.org/10.1016/..

11

Hallmarks and potential pitfalls of customer‐ and consumer ..:

Hollebeek, Linda D. ; Sarstedt, Marko ; Menidjel, Choukri..
Psychology & Marketing. 40 (2023) 6 - p. 1074-1088 , 2023

Link: https://doi.org/10.1002/..

12

Engaging with (vs. avoiding) personalized advertising on so..:

Loureiro, Sandra Maria Correia ; Hollebeek, Linda ; Rather, Raouf Ahmad...
Journal of Marketing Communications. , 2023

Link: https://doi.org/10.1080/..

13

Gamification's role in fostering user engagement with healt..:

Charry, Karine ; Poncin, Ingrid ; Kullak, Avreliane.
Psychology & Marketing. 41 (2023) 1 - p. 69-85 , 2023

Link: https://doi.org/10.1002/..

14

Engagement and value cocreation within a multi-stakeholder ..:

Viglia, Giampaolo ; Pera, Rebecca ; Dyussembayeva, Shynar..
Journal of Business Research. 157 (2023) - p. 113584 , 2023

Link: https://doi.org/10.1016/..

15

The effect of customers' brand experience on brand evangeli..:

Purohit, Sonal ; Hollebeek, Linda D. ; Das, Manish.
Tourism Management Perspectives. 46 (2023) - p. 101092 , 2023

Link: https://doi.org/10.1016/..