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Hung-Baesecke, Chun-Ju Flora
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1

When non-CSR-themed social media influencers endorse corpor..:

Chen, Yi-Ru Regina ; Hung-Baesecke, Chun-Ju Flora ; Cheng, Yang
Public Relations Review.  49 (2023)  1 - p. 102288 , 2023
Link: https://doi.org/10.1016/..
 
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2

16 The Excellence Theory – origins, contribution and c..:

, In: Public Relations,
Hung-Baesecke, Chun-Ju Flora ; Chen, Yi-Ru Regina ; Ni, Lan - p. 313-334 , 2021
Link: https://doi.org/10.1515/..
 
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3

Social Media Influencers in CSR Endorsement: The Effect of ..:

Cheng, Yang ; Chen, Yi-Ru Regina ; Hung-Baesecke, Chun-Ju Flora
Social Science Computer Review.  , 2021
Link: https://doi.org/10.1177/..
 
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4

Social Media Influencer Effects on CSR Communication: The R..:

Cheng, Yang ; Hung-Baesecke, Chun-Ju Flora ; Chen, Yi-Ru Regina
International Journal of Business Communication.  61 (2021)  2 - p. 336-359 , 2021
Link: https://doi.org/10.1177/..
 
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5

Moving forward the dialogic theory of public relations: Con..:

Chen, Yi-Ru Regina ; Hung-Baesecke, Chun-Ju Flora ; Chen, Xianhong
Public Relations Review.  46 (2020)  1 - p. 101878 , 2020
Link: https://doi.org/10.1016/..
 
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6

The role of leadership in shared value creation from the pu..:

Chen, Yi-Ru Regina ; Hung-Baesecke, Chun-Ju Flora ; Bowen, Shannon A....
Public Relations Review.  46 (2020)  1 - p. 101749 , 2020
Link: https://doi.org/10.1016/..
 
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7

Constructing positive public relations in China: Integratin..:

Chen, Xianhong ; Hung-Baesecke, Chun-Ju Flora ; Chen, Yi-Ru Regina
Public Relations Review.  46 (2020)  1 - p. 101770 , 2020
Link: https://doi.org/10.1016/..
 
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8

Explicating trust and its relation to dialogue at a time of..:

Hung-Baesecke, Chun-Ju Flora ; Chen, Yi-Ru Regina
Public Relations Review.  46 (2020)  1 - p. 101890 , 2020
Link: https://doi.org/10.1016/..
 
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9

Engaging International Publics via Mobile-Enhanced CSR (mCS..:

Chen, Yi-Ru Regina ; Cheng, Yang ; Hung-Baesecke, Chun-Ju Flora.
American Behavioral Scientist.  63 (2019)  12 - p. 1603-1623 , 2019
Link: https://doi.org/10.1177/..
 
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10

Ethical engagement at a time of crisis in the social era:

, In: Social media and crisis communication / edited by Lucinda Austin and Yan Jin
Hung-Baesecke, Chun-Ju Flora ; Bowen, Shannon A.. (2018)  - p. 68-80
Copies:  TB Nautik 19/1.2 Soc 8 (2018); BB WiWi: 11a bwl 464 s/694
 
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11

Mobile Corporate Social Responsibility (mCSR): Examining Pu..:

Cheng, Yang ; Jin, Yan ; Hung-Baesecke, Chun-Ju Flora.
International Journal of Strategic Communication.  13 (2018)  1 - p. 76-93 , 2018
Link: https://doi.org/10.1080/..
 
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12

Exploring Effects of CSR Initiatives in Strategic Postcrisi..:

Oh, Hyun Jee ; Chen, Regina ; Hung-Baesecke, Chun-ju Flora
International Journal of Strategic Communication.  11 (2017)  5 - p. 379-394 , 2017
Link: https://doi.org/10.1080/..
 
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13

The Role of Leadership Development in Issues Management: An..:

Meng, Juan ; Jin, Yan ; Hung-Baesecke, Chun-ju Flora
International Journal of Strategic Communication.  10 (2016)  5 - p. 410-425 , 2016
Link: https://doi.org/10.1080/..
 
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14

Identifying Active Hot-Issue Communicators and Subgroup Ide..:

Chen, Yi-Ru Regina ; Hung-Baesecke, Chun-Ju Flora ; Kim, Jeong-Nam
Journalism & Mass Communication Quarterly.  94 (2016)  1 - p. 124-147 , 2016
Link: https://doi.org/10.1177/..
 
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15

Ethics as a precursor to organization–public relationships:..:

Bowen, Shannon A. ; Hung-Baesecke, Chun-Ju Flora ; Chen, Yi-Ru Regina.
Cogent Social Sciences.  2 (2016)  1 - p. 1141467 , 2016
Link: https://doi.org/10.1080/..
 
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