E-LIB Suche - Ergebnisse für: Hunt, Shelby D.

1

Masterful operant resources, masterful marketing competence..:

Hunt, Shelby D. ; Madhavaram, Sreedhar
Journal of Marketing Management. 39 (2022) 17-18 - p. 1869-1875 , 2022

Link: https://doi.org/10.1080/..

2

The marketing discipline's troubled trajectory: The manifes..:

Hunt, Shelby D. ; Madhavaram, Sreedhar ; Hatfield, Hunter N.
AMS Review. 12 (2022) 3-4 - p. 139-156 , 2022

Link: https://doi.org/10.1007/..

3

Building customisation capability in B2B marketing: the rol..:

Madhavaram, Sreedhar ; Hunt, Shelby D. ; Bicen, Pelin
Journal of Marketing Management. 37 (2021) 13-14 - p. 1409-1435 , 2021

Link: https://doi.org/10.1080/..

4

Coopetitive innovation alliance performance: Alliance compe..:

Bicen, Pelin ; Hunt, Shelby D. ; Madhavaram, Sreedhar
Journal of Business Research. 123 (2021) - p. 23-31 , 2021

Link: https://doi.org/10.1016/..

5

The Five Stages of the Macromarketing Field of Study: From ..:

Hunt, Shelby D. ; Hass, Ashley ; Manis, Kerry T.
Journal of Macromarketing. 41 (2021) 1 - p. 10-24 , 2021

Link: https://doi.org/10.1177/..

6

The nature and origins of impactful research in marketing:

Hunt, Shelby D.
Journal of Global Scholars of Marketing Science. 31 (2021) 2 - p. 130-141 , 2021

Link: https://doi.org/10.1080/..

7

Indigenous theory development in marketing: the foundationa..:

Hunt, Shelby D.
AMS Review. 10 (2020) 1-2 - p. 8-17 , 2020

Link: https://doi.org/10.1007/..

8

Adaptive marketing capabilities, dynamic capabilities, and ..:

Hunt, Shelby D. ; Madhavaram, Sreedhar
Industrial Marketing Management. 89 (2020) - p. 129-139 , 2020

Link: https://doi.org/10.1016/..

9

For re-institutionalizing the marketing discipline in Era V:

Hunt, Shelby D.
AMS Review. 10 (2020) 3-4 - p. 189-198 , 2020

Link: https://doi.org/10.1007/..

10

Institutional Norms and the Institutionalization of Macroma..:

Hunt, Shelby D.
Journal of Macromarketing. 40 (2020) 3 - p. 286-293 , 2020

Link: https://doi.org/10.1177/..

11

The ethics of branding, customer-brand relationships, brand..:

Hunt, Shelby D.
Journal of Business Research. 95 (2019) - p. 408-416 , 2019

Link: https://doi.org/10.1016/..

12

Shelby D. Hunt: a retrospection on the importance, origins,..:

Hunt, Shelby D.
Journal of Historical Research in Marketing. 11 (2019) 1 - p. 74-116 , 2019

Link: https://doi.org/10.1108/..

13

Marketing (as) Rhetoric: paradigms, provocations, and persp..:

Brown, Stephen ; Hackley, Chris ; Hunt, Shelby D....
Journal of Marketing Management. 34 (2018) 15-16 - p. 1336-1378 , 2018

Link: https://doi.org/10.1080/..

14

Reflections on ethical issues in marketing management: An e..:

Chonko, Lawrence B. ; Hunt, Shelby D.
Journal of Global Scholars of Marketing Science. 28 (2018) 1 - p. 86-95 , 2018

Link: https://doi.org/10.1080/..

15

The theoretical foundations of nonprofit competition: a res..:

Topaloglu, Omer ; McDonald, Robert E. ; Hunt, Shelby D.
Journal of Nonprofit & Public Sector Marketing. 30 (2018) 3 - p. 229-250 , 2018

Link: https://doi.org/10.1080/..