E-LIB Suche - Ergebnisse für: Iacobucci, Dawn

1

Marketing research

methodological foundations

Iacobucci, Dawn - 10. ed., internat. ed. . , 2010

Copies: Zentrale:Magazin 02.x.3927; Zentrale:E02 a bwl 402.2/024(10)a

2

Marketing research

methodological foundations

Churchill, Gilbert A. ; Iacobucci, Dawn - 9. ed., internat. student ed. . , 2005

Copies: Zentrale:E02 a bwl 402.2/024(9); Zentrale:Magazin 01.X.8956

3

Dynamic relationship changes between reviewers and consumer..:

Moon, Sangkil ; Kim, Seung-Wook ; Iacobucci, Dawn
Journal of Retailing. 100 (2024) 1 - p. 70-84 , 2024

Link: https://doi.org/10.1016/..

4

Antecedents and consequences of perceived helpfulness of ex..:

Román, Sergio ; Riquelme, Isabel P. ; Iacobucci, Dawn
Journal of Retailing and Consumer Services. 80 (2024) - p. 103907 , 2024

Link: https://doi.org/10.1016/..

5

Fake or credible? Antecedents and consequences of perceived..:

Román, Sergio ; Riquelme, Isabel P. ; Iacobucci, Dawn
Journal of Business Research. 156 (2023) - p. 113466 , 2023

Link: https://doi.org/10.1016/..

6

How to calculate, use, and report variance explained effect..:

Iacobucci, Dawn ; Popovich, Deidre L. ; Moon, Sangkil.
Journal of Consumer Psychology. 33 (2022) 1 - p. 45-61 , 2022

Link: https://doi.org/10.1002/..

7

How many factors in factor analysis? New insights about par..:

Iacobucci, Dawn ; Ruvio, Ayalla ; Román, Sergio..
Journal of Business Research. 139 (2022) - p. 1026-1043 , 2022

Link: https://doi.org/10.1016/..

8

Enhancing frontline employee support during a product-harm ..:

Pangarkar, Aniruddha ; Fleischman, Gary M. ; Iacobucci, Dawn
Journal of Retailing and Consumer Services. 66 (2022) - p. 102909 , 2022

Link: https://doi.org/10.1016/..

9

Content analysis of fake consumer reviews by survey-based t..:

Moon, Sangkil ; Kim, Moon-Yong ; Iacobucci, Dawn
International Journal of Research in Marketing. 38 (2021) 2 - p. 343-364 , 2021

Link: https://doi.org/10.1016/..

10

Protecting survey data on a consumer level:

Schneider, Matthew J. ; Iacobucci, Dawn
Journal of Marketing Analytics. 8 (2020) 1 - p. 3-17 , 2020

Link: https://doi.org/10.1057/..

11

Are hospital ratings systems transparent? An examination of..:

Popovich, Deidre L. ; Vogus, Timothy J. ; Iacobucci, Dawn.
Health Marketing Quarterly. 37 (2020) 1 - p. 41-57 , 2020

Link: https://doi.org/10.1080/..

12

Designing gamified apps for sustainable consumption: A fiel..:

Mulcahy, Rory ; Russell-Bennett, Rebekah ; Iacobucci, Dawn
Journal of Business Research. 106 (2020) - p. 377-387 , 2020

Link: https://doi.org/10.1016/..

13

Continuing to Broaden the Marketing Concept

Review of Marketing Research Ser, v.17

Iacobucci, Dawn , 2020

Link: https://search.ebscohost..

14

A Challenge within Macromarketing: Global Disasters:

Iacobucci, Dawn
Journal of Macromarketing. 39 (2019) 3 - p. 334-338 , 2019

Link: https://doi.org/10.1177/..

15

The Influence of Global Brand Distribution on Brand Popular..:

Kim, Moon-Yong ; Moon, Sangkil ; Iacobucci, Dawn
Journal of International Marketing. 27 (2019) 4 - p. 22-38 , 2019

Link: https://www.jstor.org/st..