E-LIB Suche - Ergebnisse für: Ishihara, Masakazu

1

Counter-cyclical price promotion: Capturing seasonal change..:

Kwon, Minjung ; Erdem, Tülin ; Ishihara, Masakazu
Quantitative Marketing and Economics. 21 (2023) 4 - p. 437-492 , 2023

Link: https://doi.org/10.1007/..

2

An empirical study of scarcity marketing strategies: Limite..:

Ishihara, Masakazu ; Kwon, Minjung ; Mizuno, Makoto
Journal of the Academy of Marketing Science. , 2022

Link: https://doi.org/10.1007/..

3

Accounting for causality when measuring sales lift from tel..

, In: Journal of advertising research / Advertising Research Foundation

television campaigns are shown to be more effective for lig...

Assael, Henry ; Ishihara, Masakazu ; Kim, Baek Jung. (2021) 1 - p. 3-11

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

4

Software piracy and outsourcing in two-sided markets:

Ishihara, Masakazu ; Muller, Eitan
Quantitative Marketing and Economics. 18 (2020) 1 - p. 61-124 , 2020

Link: https://doi.org/10.1007/..

5

Strategic entrepreneurship's dynamic tensions: Converging (..:

Zhao, Eric Yanfei ; Ishihara, Masakazu ; Jennings, P. Devereaux
Journal of Business Venturing. 35 (2020) 2 - p. 105933 , 2020

Link: https://doi.org/10.1016/..

6

A computationally efficient fixed point approach to dynamic..:

Sun, Yutec ; Ishihara, Masakazu
Journal of Econometrics. 208 (2019) 2 - p. 563-584 , 2019

Link: https://doi.org/10.1016/..

7

Optimal Distinctiveness in the Console Video Game Industry:..:

Zhao, Eric Yanfei ; Ishihara, Masakazu ; Jennings, P. Devereaux.
Organization Science. 29 (2018) 4 - p. 588-611 , 2018

Link: https://www.jstor.org/st..

8

Identification of Dynamic Models of Rewards Programme:

Ching, Andrew T. ; Ishihara, Masakazu
The Japanese Economic Review. 69 (2018) 3 - p. 306-323 , 2018

Link: https://doi.org/10.1111/..

9

Balancing Exclusivity and Accessibility: Patterns of Brand ..:

Ishihara, Masakazu ; Zhang, Qianyun (Poppy)
Luxury. 4 (2017) 1 - p. 31-57 , 2017

Link: https://doi.org/10.1080/..

10

Predicting Advertising Success Beyond Traditional Measures:..:

VENKATRAMAN, VINOD ; DIMOKA, ANGELIKA ; PAVLOU, PAUL A....
Journal of Marketing Research. 52 (2015) 4 - p. 436-452 , 2015

Link: https://www.jstor.org/st..

11

Predicting Advertising success beyond Traditional Measures:..:

Venkatraman, Vinod ; Dimoka, Angelika ; Pavlou, Paul A....
Journal of Marketing Research. 52 (2015) 4 - p. 436-452 , 2015

Link: https://doi.org/10.1509/..

12

Overcoming the Illegitimacy Discount: Cultural Entrepreneur..:

Zhao, Eric Yanfei ; Ishihara, Masakazu ; Lounsbury, Michael
Organization Studies. 34 (2013) 12 - p. 1747-1776 , 2013

Link: https://doi.org/10.1177/..

13

Measuring the informative and persuasive roles of detailing..:

, In: Management science

Ching, Andrew ; Ishihara, Masakazu. (2012) 7 - p. 1374-1387

Copies: Zentrale;

14

Measuring the Informative and Persuasive Roles of Detailing..:

Ching, Andrew T. ; Ishihara, Masakazu
Management Science. 58 (2012) 7 - p. 1374-1387 , 2012

Link: https://www.jstor.org/st..

15

A practitioner's guide to Bayesian estimation of discrete c..:

Ching, Andrew T. ; Imai, Susumu ; Ishihara, Masakazu.
Quantitative Marketing and Economics. 10 (2012) 2 - p. 151-196 , 2012

Link: https://doi.org/10.1007/..