E-LIB Suche - Ergebnisse für: Jaffe, Eugene

1

Marketing internazionale

strategie, principi e applicazioni Management & marketing$nManuali per la didattica ; 1

Jaffe, Eugene ; Alon, Ilan ; Luceri, Beatrice.. , [2022]

Copies: BB WiWi: 11a bwl 419.5/809

2

Can one brand fit all? Segmenting city residents for place ..:

Gilboa, Shaked ; Jaffe, Eugene
Cities. 116 (2021) - p. 103287 , 2021

Link: https://doi.org/10.1016/..

3

The Impact of Acculturation on Immigrants' Business Ethics ..:

Jaffe, Eugene D. ; Kushnirovich, Nonna ; Tsimerman, Alexandr
Journal of Business Ethics. 147 (2018) 4 - p. 821-834 , 2018

Link: https://www.jstor.org/st..

4

Gurōbaru senryaku shijō keiei: gurōbaru tenkai to māketingu..:

Alon, Ilan ; Jaffe, Eugene D ; Kasahara, Eiichi - Shohan . , 2017

Link: https://search.ebscohost..

5

The Impact of Acculturation on Immigrants' Business Ethics ..:

Jaffe, Eugene D. ; Kushnirovich, Nonna ; Tsimerman, Alexandr
Journal of Business Ethics. 147 (2017) 4 - p. 821-834 , 2017

Link: https://doi.org/10.1007/..

6

A summated rating scale for measuring city image:

Gilboa, Shaked ; Jaffe, Eugene D. ; Vianelli, Donata..
Cities. 44 (2015) - p. 50-59 , 2015

Link: https://doi.org/10.1016/..

7

Destination brand cases

, In: Destination brands / [ed. by] Nigel Morgan; Annette Pritchard; Roger Pride

repositioning destination brands at a time of crisis ; Jeru...

Mitki, Yoram ; Herstein, Ram ; Jaffe, Eugene D.. (2011) - p. 335-346

Copies: TB BHV; TB Wirtschaft; TB Sozialw.;

8

The enigma of private brands in the emerging Mediterranean ..:

Herstein, Ram ; Efrat, Kalanit ; Jaffe, Eugene D.
EuroMed Journal of Business. 5 (2010) 1 - p. 5-19 , 2010

Link: https://doi.org/10.1108/..

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The children's city — The transition from a negative to a p..:

Herstein, Ram ; Jaffe, Eugene D
Place Branding and Public Diplomacy. 4 (2008) 1 - p. 76-84 , 2008

Link: https://doi.org/10.1057/..

10

Communicating a new corporate image during privatization: t..:

Herstein, Ram ; Mitki, Yoram ; Jaffe, Eugene D.
Corporate Communications: An International Journal. 13 (2008) 4 - p. 380-393 , 2008

Link: https://doi.org/10.1108/..

11

Sport hospitality as a business strategy:

Herstein, Ram ; Jaffe, Eugene D.
Journal of Business Strategy. 29 (2008) 6 - p. 36-43 , 2008

Link: https://doi.org/10.1108/..

12

Corporate Image Reinforcement in an Era of Terrorism throug..:

Herstein, Ram ; Mitki, Yoram ; Jaffe, Eugene D
Corporate Reputation Review. 11 (2008) 4 - p. 360-370 , 2008

Link: https://doi.org/10.1057/..

13

From blueprint to implementation: Communicating corporate i..:

Herstein, Ram ; Mitki, Yoram ; Jaffe, Eugene D.
International Journal of Contemporary Hospitality Management. 19 (2007) 6 - p. 485-494 , 2007

Link: https://doi.org/10.1108/..

14

Launching store brands in emerging markets: resistance crum..:

Herstein, Ram ; Jaffe, Eugene D.
Journal of Business Strategy. 28 (2007) 5 - p. 13-19 , 2007

Link: https://doi.org/10.1108/..

15

Learning mechanisms for designing corporate identity in the..:

Mitki, Yoram ; Herstein, Ram ; Jaffe, Eugene D.
International Journal of Bank Marketing. 25 (2007) 7 - p. 452-468 , 2007

Link: https://doi.org/10.1108/..