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Jai, Tunmin Catherine
34
results:
Search for persons
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Online (34)
Mediatypes
Articles (Online) (28)
Bookchapter (Online) (1)
OpenAccess-fulltext (5)
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?
1
I can find the right product with AR! The mediation effects..:
Recalde, Daniella
;
Jai, Tunmin Catherine
;
Jones, Robert Paul
Journal of Retailing and Consumer Services. 78 (2024) - p. 103764 , 2024
Link:
https://doi.org/10.1016/..
?
2
The Influence of Sustainable Positioning on eWOM and Brand ..:
Mim, Khirul Basar
;
Jai, Tunmin (Catherine)
;
Lee, Stacy H.
Sustainability. 14 (2022) 19 - p. 12461 , 2022
Link:
https://doi.org/10.3390/..
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3
Building brand loyalty on social media: theories, measureme..:
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
Journal of Brand Management. 29 (2021) 1 - p. 35-57 , 2021
Link:
https://doi.org/10.1057/..
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4
Trust and commitment: Effect of applying consumer data righ..:
Willis, Brooke
;
Jai, Tunmin (Catherine)
;
Lauderdale, Mitzi
Journal of Consumer Behaviour. 20 (2021) 6 - p. 1575-1590 , 2021
Link:
https://doi.org/10.1002/..
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5
Do U.S. Consumers Want More Power over their Personal Data?..:
, In:
Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science
,
Willis, Brooke
;
Jai, Tunmin (Catherine)
- p. 467-468 , 2020
Link:
https://doi.org/10.1007/..
?
6
Neural correlates of sensory‐enabling presentation: An fMRI..:
Jai, Tun‐Min (Catherine)
;
O'Boyle, Michael W.
;
Fang, Dan
Journal of Consumer Behaviour. 13 (2014) 5 - p. 342-350 , 2014
Link:
https://doi.org/10.1002/..
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7
Supporting sustainable marketing programs: exploring relati..:
Johnston, Nick E.
;
Jai, Tun-Min (Catherine)
;
Phelan, Kelly Virginia
.
Social Responsibility Journal. 19 (2022) 7 - p. 1276-1296 , 2022
Link:
https://doi.org/10.1108/..
?
8
Trust fall: data breach perceptions from loyalty and non-lo..:
Chen, Hsiangting Shatina
;
Jai, Tun-Min (Catherine)
The Service Industries Journal. 41 (2019) 13-14 - p. 947-963 , 2019
Link:
https://doi.org/10.1080/..
?
9
The effects of celebrity-brand congruence and publicity on ..:
Min, Jae Han Jay
;
Chang, Hyo Jung Julie
;
Jai, Tun-Min Catherine
.
Fashion and Textiles. 6 (2019) 1 - p. , 2019
Link:
https://doi.org/10.1186/..
?
10
Greetings from Emily! The effects of personalized greeting ..:
Shih, I-Hsuan
;
Jai, Tun-Min (Catherine)
;
Chen, Hsiangting Shatina
.
International Journal of Contemporary Hospitality Management. 31 (2019) 8 - p. 3058-3076 , 2019
Link:
https://doi.org/10.1108/..
?
11
Cyber alarm: Determining the impacts of hotel's data breach..:
Chen, Hsiangting Shatina
;
Jai, Tun-Min (Catherine)
International Journal of Hospitality Management. 82 (2019) - p. 326-334 , 2019
Link:
https://doi.org/10.1016/..
?
12
Hotel guests' perception of best green practices: A content..:
Yi, Sungpo
;
Li, Xu
;
Jai, Tun-Min (Catherine)
Tourism and Hospitality Research. 18 (2018) 2 - p. 191-202 , 2018
Link:
https://www.jstor.org/st..
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13
Branding state-level pride: Exploring values and attitudes ..:
Johnston, Nicholas Edward
;
Jai, Tun-Min (Catherine)
;
Phelan, Kelly Virginia
.
Journal of Foodservice Business Research. 21 (2018) 6 - p. 659-681 , 2018
Link:
https://doi.org/10.1080/..
?
14
Examining green reviews on TripAdvisor: Comparison between ..:
Song, Jieun
;
Jai, Tun-Min (Catherine)
;
Li, Xu
International Journal of Hospitality & Tourism Administration. 21 (2018) 2 - p. 165-187 , 2018
Link:
https://doi.org/10.1080/..
?
15
Waste less, enjoy more: forming a messaging campaign and re..:
Chen, Hsiangting Shatina
;
Jai, Tun-Min (Catherine)
Journal of Quality Assurance in Hospitality & Tourism. 19 (2018) 4 - p. 495-520 , 2018
Link:
https://doi.org/10.1080/..
1-15