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Jain, Shailendra Pratap
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1

Past Imperfect or Present Perfect? How Dynamic Ranks Influe..:

Pandey, Arpita ; Tripathi, Sanjeev ; Jain, Shailendra Pratap
Journal of Marketing Research.  , 2024
Link: https://doi.org/10.1177/..
 
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2

Brand extension failure and parent brand penalty: The role ..:

Jain, Shailendra Pratap ; Mathur, Pragya ; Isaac, Mathew S...
Journal of Consumer Psychology.  34 (2023)  1 - p. 49-65 , 2023
Link: https://doi.org/10.1002/..
 
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3

Preference for imperfect produce: The influence of politica..:

Aydinli, Aylin ; Lu, Fang-Chi ; Baskin, Ernest..
Appetite.  191 (2023)  - p. 107068 , 2023
Link: https://doi.org/10.1016/..
 
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4

Donor happiness comes from afar: The role of donation benef..:

Das, Gopal ; van Esch, Patrick ; Jain, Shailendra Pratap.
International Journal of Research in Marketing.  40 (2023)  4 - p. 865-880 , 2023
Link: https://doi.org/10.1016/..
 
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5

The ubiquity of scarcity:

Belk, Russell W. ; Das, Gopal ; Jain, Shailendra Pratap
Journal of the Academy of Marketing Science.  51 (2023)  6 - p. 1191-1196 , 2023
Link: https://doi.org/10.1007/..
 
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6

Tourists and AI: A political ideology perspective:

van Esch, Patrick ; Cui, Yuanyuan (Gina) ; Das, Gopal..
Annals of Tourism Research.  97 (2022)  - p. 103471 , 2022
Link: https://doi.org/10.1016/..
 
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7

Sustaining Livelihoods or Saving Lives? Economic System Jus..:

Jain, Shalini Sarin ; Jain, Shailendra Pratap ; Li, Yexin Jessica
Journal of Business Ethics.  183 (2022)  1 - p. 71-104 , 2022
Link: https://doi.org/10.1007/..
 
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8

COVID-19 Charity Advertising: Identifiable Victim Message F..:

van Esch, Patrick ; (Gina) Cui, Yuanyuan ; Jain, Shailendra Pratap
Journal of Advertising.  50 (2021)  3 - p. 290-298 , 2021
Link: https://doi.org/10.1080/..
 
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9

The effect of political ideology and message frame on donat..:

van Esch, Patrick ; Cui, Yuanyuan (Gina) ; Jain, Shailendra Pratap
Journal of Business Research.  125 (2021)  - p. 201-213 , 2021
Link: https://doi.org/10.1016/..
 
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10

Self-construal drives preference for partner and servant br..:

Hsieh, Meng-Hua ; Li, Xingbo (Bo) ; Jain, Shailendra Pratap.
Journal of Business Research.  129 (2021)  - p. 183-192 , 2021
Link: https://doi.org/10.1016/..
 
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11

Perceived financial constraints and normative influence: di..:

Malika, Malika ; Maheswaran, Durairaj ; Jain, Shailendra Pratap
Journal of the Academy of Marketing Science.  50 (2021)  2 - p. 252-271 , 2021
Link: https://doi.org/10.1007/..
 
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12

Pandemics and marketing: insights, impacts, and research op..:

Das, Gopal ; Jain, Shailendra Pratap ; Maheswaran, Durairaj..
Journal of the Academy of Marketing Science.  49 (2021)  5 - p. 835-854 , 2021
Link: https://doi.org/10.1007/..
 
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13

The impact of implicit theories of personality malleability..:

Desai, Naman ; Jain, Shailendra Pratap ; Jain, Shalini.
Journal of Business Research.  116 (2020)  - p. 258-265 , 2020
Link: https://doi.org/10.1016/..
 
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14

Power and Message Framing: the Case of Comparative Advertis..:

Li, Xingbo ; Jain, Shalini Sarin ; Shen, Yiqin Alicia.
Customer Needs and Solutions.  8 (2020)  1-2 - p. 41-49 , 2020
Link: https://doi.org/10.1007/..
 
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15

Stimulating or Intimidating: The Effect of AI-Enabled In-St..:

Esch, Patrick van ; Cui, Yuanyuan (Gina) ; Jain, Shailendra Pratap
Journal of Advertising.  50 (2020)  1 - p. 63-80 , 2020
Link: https://doi.org/10.1080/..
 
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