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Janakiraman, Narayan
23  results:
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1

A meta-analytic investigation into the pay-it-forward pheno..:

Ma, Han ; Velasco, Franklin ; Janakiraman, Narayan.
Journal of Business Research.  183 (2024)  - p. 114822 , 2024
Link: https://doi.org/10.1016/..
 
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2

A Theory of Product-Form Strategy: When to Market Know-How,..:

Frias, Kellilynn M. ; Ghosh, Mrinal ; Janakiraman, Narayan..
Journal of Marketing.  87 (2023)  5 - p. 679-697 , 2023
Link: https://doi.org/10.1177/..
 
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3

How Does Global–Local Identity Affect Consumer Preference f..:

Nie, Xiaodong ; Yang, Zhiyong ; Zhang, Yinlong.
Journal of Marketing Research.  59 (2022)  3 - p. 555-577 , 2022
Link: https://doi.org/10.1177/..
 
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4

Differential effects of pay-it-forward and direct-reciproci..:

Yang, Zhiyong ; Janakiraman, Narayan ; Hossain, Mehdi T..
Journal of Business Research.  121 (2020)  - p. 400-408 , 2020
Link: https://doi.org/10.1016/..
 
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5

Spending as protection: the need for safety increases prefe..:

Ma, Han ; Bradshaw, Hannah K. ; Janakiraman, Narayan.
Marketing Letters.  30 (2019)  1 - p. 45-56 , 2019
Link: https://www.jstor.org/st..
 
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6

Spending as protection: the need for safety increases prefe..:

Ma, Han ; Bradshaw, Hannah K. ; Janakiraman, Narayan.
Marketing Letters.  30 (2019)  1 - p. 45-56 , 2019
Link: https://doi.org/10.1007/..
 
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7

How Does Consumers' Local or Global Identity Influence Pric..:

Yang, Zhiyong ; Sun, Sijie ; Lalwani, Ashok K..
Journal of Marketing.  83 (2019)  3 - p. 145-162 , 2019
Link: https://www.jstor.org/st..
 
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8

Listening and perseverance – two sides to a coin in quality..:

Janakiraman, Narayan ; Bullemore, Jorge ; Valenzuela-Fernández, Leslier.
Journal of Consumer Marketing.  36 (2019)  1 - p. 72-81 , 2019
Link: https://doi.org/10.1108/..
 
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9

How Does Consumers' Local or Global Identity Influence Pric..:

Yang, Zhiyong ; Sun, Sijie ; Lalwani, Ashok K..
Journal of Marketing.  83 (2019)  3 - p. 145-162 , 2019
Link: https://doi.org/10.1177/..
 
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10

Slogan recall effects on marketplace behaviors: The roles o..:

Briggs, Elten ; Janakiraman, Narayan
Journal of Business Research.  80 (2017)  - p. 98-105 , 2017
Link: https://doi.org/10.1016/..
 
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11

The Effect of Return Policy Leniency on Consumer Purchase a..:

Janakiraman, Narayan ; Syrdal, Holly A. ; Freling, Ryan
Journal of Retailing.  92 (2016)  2 - p. 226-235 , 2016
Link: https://doi.org/10.1016/..
 
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12

Effect of effort and deadlines on consumer product returns:

Janakiraman, Narayan ; Ordóñez, Lisa
Journal of Consumer Psychology.  22 (2012)  2 - p. 260-271 , 2012
Link: https://www.jstor.org/st..
 
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13

The Psychology of Decisions to Abandon Waits for Service:

Janakiraman, Narayan ; Meyer, Robert J. ; Hoch, Stephen J.
Journal of Marketing Research.  48 (2011)  6 - p. 970-984 , 2011
Link: https://doi.org/10.1509/..
 
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14

Effect of effort and deadlines on consumer product returns:

Janakiraman, Narayan ; Ordóñez, Lisa
Journal of Consumer Psychology.  22 (2011)  2 - p. 260-271 , 2011
Link: https://doi.org/10.1016/..
 
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15

The Psychology of Decisions to Abandon Waits for Service:

JANAKIRAMAN, NARAYAN ; MEYER, ROBERT J. ; HOCH, STEPHEN J.
Journal of Marketing Research.  48 (2011)  6 - p. 970-984 , 2011
Link: https://www.jstor.org/st..
 
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