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Jayawardena, Nirma
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1

Examining the failure of gamification in implementing innov..:

Behl, Abhishek ; Jayawardena, Nirma ; Bhardwaj, Shikha...
Technovation.  129 (2024)  - p. 102902 , 2024
Link: https://doi.org/10.1016/..
 
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2

Investigating the revised international marketing strategie..:

Behl, Abhishek ; Jayawardena, Nirma ; Nigam, Achint...
Journal of Business Research.  158 (2023)  - p. 113662 , 2023
Link: https://doi.org/10.1016/..
 
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3

Gamification and neuromarketing: A unified approach for imp..:

Behl, Abhishek ; Jayawardena, Nirma ; Shankar, Amit..
Journal of Consumer Behaviour.  23 (2023)  1 - p. 218-228 , 2023
Link: https://doi.org/10.1002/..
 
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4

What is the impact of knowledge hiding behavior on subjecti..:

Chavali, Kavita ; Mavuri, Sudha ; Jayawardena, Nirma.
International Studies of Management & Organization.  54 (2023)  1 - p. 1-24 , 2023
Link: https://doi.org/10.1080/..
 
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5

The art of gamifying digital gig workers: a theoretical ass..:

Pereira, Vijay ; Behl, Abhishek ; Jayawardena, Nirma...
Production Planning & Control.  , 2022
Link: https://doi.org/10.1080/..
 
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6

The role played by relational turbulence in managing agency..:

Behl, Abhishek ; Jayawardena, Nirma ; Pereira, Vijay..
Industrial Marketing Management.  107 (2022)  - p. 39-51 , 2022
Link: https://doi.org/10.1016/..
 
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7

Gamification and e-learning for young learners: A systemati..:

Behl, Abhishek ; Jayawardena, Nirma ; Pereira, Vijay...
Technological Forecasting and Social Change.  176 (2022)  - p. 121445 , 2022
Link: https://doi.org/10.1016/..
 
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8

Blockchain as a resource for building trust in pre-owned go..:

Nigam, Achint ; Sangal, Shreya ; Behl, Abhishek...
Journal of Strategic Marketing.  , 2022
Link: https://doi.org/10.1080/..
 
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9

Gamification and gigification: A multidimensional theoretic..:

Behl, Abhishek ; Jayawardena, Nirma ; Ishizaka, Alessio..
Journal of Business Research.  139 (2022)  - p. 1378-1393 , 2022
Link: https://doi.org/10.1016/..
 
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10

Identifying the influence of obsolescence risk and health b..:

Rana, Avinash ; Soodan, Vishal ; Kumar, Ashwani...
Journal of Global Scholars of Marketing Science.  34 (2024)  3 - p. 366-392 , 2024
Link: https://doi.org/10.1080/..
 
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11

Investigating the role of data-driven innovation and inform..:

Behl, Abhishek ; Sampat, Brinda ; Pereira, Vijay..
Annals of Operations Research.  333 (2023)  2-3 - p. 1103-1132 , 2023
Link: https://doi.org/10.1007/..
 
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12

Organisational and regulatory strategies to combat false ne..:

Jayawardena, Nirma Sadamali ; Quach, Sara ; Thaichon, Park...
Journal of Strategic Marketing.  , 2023
Link: https://doi.org/10.1080/..
 
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13

Adverse effects of using gamification elements in online co..:

Jayawardena, Nirma Sadamali ; Behl, Aastha
Information Systems and e-Business Management.  , 2023
Link: https://doi.org/10.1007/..
 
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14

Exploring the Challenges in Developing and Managing Digital..:

Jayawardena, Nirma Sadamali ; Chavali, Kavita ; Dewasiri, Narayanage Jayantha...
Journal of Global Information Management.  31 (2023)  8 - p. 1-22 , 2023
Link: https://doi.org/10.4018/..
 
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15

Food Acquisition and Consumption Issues of South Asian Coun..:

Jayawardena, Nirma Sadamali ; Dewasiri, Narayanage Jayantha
FIIB Business Review.  , 2023
Link: https://doi.org/10.1177/..
 
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