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Jha, Subhash
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1

Comparing the effectiveness of recommendation agents across..:

Ravula, Prashanth ; Bhatnagar, Amit ; Jha, Subhash
International Journal of Information Management.  76 (2024)  - p. 102758 , 2024
Link: https://doi.org/10.1016/..
 
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2

It is a match! The effect of regulatory fit on new products..:

Zhang, Junhui ; Balaji, M. S. ; Luo, Jun..
Psychology & Marketing.  41 (2024)  8 - p. 1882-1899 , 2024
Link: https://doi.org/10.1002/..
 
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3

Conveying product weight in digital media using a hand imag:

Jha, Subhash ; Balaji, M.S. ; Peck, Joann
Journal of Retailing.  99 (2023)  3 - p. 353-369 , 2023
Link: https://doi.org/10.1016/..
 
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4

Can rounding up price discounts reduce sales?:

Jha, Subhash ; Biswas, Abhijit ; Guha, Abhijit.
Journal of Consumer Psychology.  34 (2023)  2 - p. 343-350 , 2023
Link: https://doi.org/10.1002/..
 
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5

Good morning, sunshine: How time‐of‐day of complaint submit..:

Garner, Della ; Tatara, Jennifer H. ; Jha, Subhash
Psychology & Marketing.  41 (2023)  4 - p. 774-780 , 2023
Link: https://doi.org/10.1002/..
 
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6

Should firms display the sale price using larger font?:

Bhattacharyya, Ayan ; Jha, Subhash ; Guha, Abhijit.
Journal of Retailing.  99 (2023)  1 - p. 17-25 , 2023
Link: https://doi.org/10.1016/..
 
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7

Convenient = competitive? How Brick-And-Mortar Retailers ca..:

Sen, Sandipan S. ; Alexandrov, Aliosha ; Jha, Subhash..
Review of Managerial Science.  17 (2022)  5 - p. 1615-1643 , 2022
Link: https://doi.org/10.1007/..
 
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8

Effectiveness of product recommendation framing on online r..:

Zhang, Junhui ; Balaji, M.S. ; Luo, Jun.
Journal of Business Research.  153 (2022)  - p. 185-197 , 2022
Link: https://doi.org/10.1016/..
 
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9

Relative persuasiveness of repurchase intentions versus rec..:

Ravula, Prashanth ; Jha, Subhash ; Biswas, Abhijit
Journal of Retailing.  98 (2022)  4 - p. 724-740 , 2022
Link: https://doi.org/10.1016/..
 
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10

Rural Revitalisation Process of Nation-Building in Nepal:

Pradhan, Prajwal Man ; Jha, Subhash
Nepalese Journal of Development and Rural Studies.  18 (2021)  1 - p. 1-5 , 2021
Link: https://doi.org/10.3126/..
 
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11

Nanoinfluencer marketing: How message features affect credi..:

Balaji, M.S. ; Jiang, Yangyang ; Jha, Subhash
Journal of Business Research.  136 (2021)  - p. 293-304 , 2021
Link: https://doi.org/10.1016/..
 
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12

Letting go or getting back: How organization culture shapes..:

Balaji, M.S. ; Jiang, Yangyang ; Singh, Gurbir.
Journal of Business Research.  111 (2020)  - p. 1-11 , 2020
Link: https://doi.org/10.1016/..
 
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13

An eye-tracking study of attention to brand-identifying con..:

Myers, Susan D. ; Deitz, George D. ; Huhmann, Bruce A...
Journal of Business Research.  111 (2020)  - p. 176-186 , 2020
Link: https://doi.org/10.1016/..
 
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14

The Effects of Environmental Haptic Cues on Consumer Percep..:

Jha, Subhash ; Balaji, M.S. ; Peck, Joann..
Journal of Retailing.  96 (2020)  4 - p. 590-605 , 2020
Link: https://doi.org/10.1016/..
 
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15

Together we tango: Value facilitation and customer particip..:

Jiang, Yangyang ; Balaji, M.S. ; Jha, Subhash
International Journal of Hospitality Management.  82 (2019)  - p. 169-180 , 2019
Link: https://doi.org/10.1016/..
 
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