Joerß, Tom
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Augmented reality-delivered product information at the poin..:

Hoffmann, Stefan ; Joerß, Tom ; Mai, Robert.
Journal of the Academy of Marketing Science.  50 (2022)  4 - p. 743-776 , 2022
 
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3

Essays on the effects of augmented reality at the point of .. 

the role of consumer expertise and information on point of ... 
Joerß, Tom , 2020
Copies:  Zentrale:Magazin 03.e.2400
 
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