E-LIB Suche - Ergebnisse für: Johnen, Marius

1

Brand evaluations in sponsorship versus celebrity endorseme..:

Schnittka, Oliver ; Hofmann, Julian ; Johnen, Marius..
International Journal of Market Research. 65 (2022) 1 - p. 126-144 , 2022

Link: https://doi.org/10.1177/..

2

Talent or popularity: What drives market value and brand im..:

Hofmann, Julian ; Schnittka, Oliver ; Johnen, Marius.
Journal of Business Research. 124 (2021) - p. 748-758 , 2021

Link: https://doi.org/10.1016/..

3

When Brands (Don't) Take My Stance: The Ambiguous Effective..:

Jungblut, Marc ; Johnen, Marius
Communication Research. 49 (2021) 8 - p. 1092-1117 , 2021

Link: https://doi.org/10.1177/..

4

Changing consumers' minds at the point of sale: price disco..:

Johnen, Marius ; Schnittka, Oliver
Marketing Letters. 31 (2020) 1 - p. 49-71 , 2020

Link: https://www.jstor.org/st..

5

Changing consumers' minds at the point of sale: price disco..:

Johnen, Marius ; Schnittka, Oliver
Marketing Letters. 31 (2020) 1 - p. 49-71 , 2020

Link: https://doi.org/10.1007/..

6

Can't help falling in love? How brand luxury generates posi..:

Mandler, Timo ; Johnen, Marius ; Gräve, Jan-Frederik
Journal of Business Research. 120 (2020) - p. 330-342 , 2020

Link: https://doi.org/10.1016/..

7

When pushing back is good: the effectiveness of brand respo..:

Johnen, Marius ; Schnittka, Oliver
Journal of the Academy of Marketing Science. 47 (2019) 5 - p. 858-878 , 2019

Link: https://doi.org/10.1007/..

8

The digital outcry: What incites participation behavior in ..:

Johnen, Marius ; Jungblut, Marc ; Ziegele, Marc
New Media & Society. 20 (2017) 9 - p. 3140-3160 , 2017

Link: https://doi.org/10.1177/..

9

The impact of different fit dimensions on spillover effects..:

Schnittka, Oliver ; Johnen, Marius ; Völckner, Franziska...
Journal of Business Economics. 87 (2017) 7 - p. 899-925 , 2017

Link: https://doi.org/10.1007/..

10

Strategien für Soziale Medien:

, In: Harvard-Business-Manager

Johnen, Marius ; Relling, Marleen ; Sattler, Henrik.. (2016) 3 - p. 10-11

Copies: Zentrale; TB BHV; TB Wirtschaft;

11

Each can help or hurt: Negative and positive word of mouth ..:

Relling, Marleen ; Schnittka, Oliver ; Sattler, Henrik.
International Journal of Research in Marketing. 33 (2016) 1 - p. 42-58 , 2016

Link: https://doi.org/10.1016/..

12

Analysis of brand personality as a moderator of advertising..:

Wasser, Felix ; Greve, Goetz ; Schnittka, Oliver..
Wasser , F , Greve , G , Schnittka , O , Johnen , M & Hofmann , J 2020 , Analysis of brand personality as a moderator of advertising effectiveness . in EMAC 2020 Annual Conference . vol. 49th , A2020-63356 , European Marketing Academy , European Marketing Academy Annual Conference , Budapest , Hungary , 26/05/2020 .. , 2020

Link: https://portal.findresea..

13

Wenn der Fernseher nicht mehr ausreicht: Eine empirische An..:

Marius Johnen ; Birgit Stark
https://www.nomos-elibrary.de/10.5771/2192-4007-2015-4-364. , 2015

Link: https://doi.org/10.5771/..

14

Männlich, rüstig, kommentiert? Einflussfaktoren auf die Akt..:

Marc Ziegele ; Marius Johnen ; Andreas Bickler...
https://www.nomos-elibrary.de/10.5771/2192-4007-2013-1-67. , 2013

Link: https://doi.org/10.5771/..

15

sj-pdf-1-crx-10.1177_00936502211001622 – Supplemental mater..:

Marc Jungblut (10522587) ; Marius Johnen (10522590)
https://figshare.com/articles/journal_contribution/sj-pdf-1-crx-10_1177_00936502211001622_Supplemental_material_for_When_Brands_Don_t_Take_My_Stance_The_Ambiguous_Effectiveness_of_Political_Brand_Communication/14368761. , 2021

Link: https://doi.org/10.25384..