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Jolibert, Alain
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1

MARKETING RESEARCH:

Jolibert, Alain , 2021
Link: https://search.ebscohost..
 
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2

Social and personal values in advertising: evidence from fo..:

Gauthier, Caroline ; Fornerino, Marianela ; Werle, Carolina O. C....
International Studies of Management & Organization.  50 (2020)  2 - p. 174-200 , 2020
Link: https://doi.org/10.1080/..
 
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3

Influences of Juxtaposition, Coordination and Brand Type on..:

, In: Advances in National Brand and Private Label Marketing; Springer Proceedings in Business and Economics,
Lessassy, Léopold ; Jolibert, Alain - p. 105-114 , 2020
Link: https://doi.org/10.1007/..
 
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4

Modélisation d'un processus de co-créativité: les apports d..:

Dampérat, Maud ; Jeannot, Florence ; Jongmans, Eline.
Recherche et Applications en Marketing.  34 (2019)  3 - p. 124-153 , 2019
Link: https://www.jstor.org/st..
 
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5

Modélisation d'un processus de co-créativité : les apports ..:

Dampérat, Maud ; Jeannot, Florence ; Jongmans, Eline.
Recherche et Applications en Marketing (French Edition).  34 (2019)  3 - p. 124-153 , 2019
Link: https://doi.org/10.1177/..
 
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6

Modeling a cocreative process: The contributions of design ..:

Dampérat, Maud ; Jeannot, Florence ; Jongmans, Eline.
Recherche et Applications en Marketing (English Edition).  34 (2019)  3 - p. 111-137 , 2019
Link: https://doi.org/10.1177/..
 
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7

What is the added value of an organic label? Proposition of..:

Jongmans, Eline ; Dampérat, Maud ; Jeannot, Florence..
Journal of Marketing Management.  35 (2018)  3-4 - p. 338-363 , 2018
Link: https://doi.org/10.1080/..
 
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8

La générativité comme stratégie de positionnement chez les ..:

Lacroix, Caroline ; Jolibert, Alain
Décisions Marketing.  , 2018
Link: https://www.jstor.org/st..
 
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9

Influence of iconic, indexical cues, and brand schematicity..:

Carsana, Laurence ; Jolibert, Alain
Journal of Retailing and Consumer Services.  40 (2018)  - p. 213-220 , 2018
Link: https://doi.org/10.1016/..
 
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10

Mediational role of perceived personal legacy value between..:

Lacroix, Caroline ; Jolibert, Alain
Journal of Business Research.  77 (2017)  - p. 203-211 , 2017
Link: https://doi.org/10.1016/..
 
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11

How preference measurement between products impacts the est..:

Jongmans, Eline ; Jolibert, Alain
Recherche et Applications en Marketing (English Edition).  32 (2017)  2 - p. 98-118 , 2017
Link: https://doi.org/10.1177/..
 
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12

Comment la mesure de la préférence entre produits influence..:

Jongmans, Eline ; Jolibert, Alain
Recherche et Applications en Marketing (French Edition).  32 (2017)  2 - p. 105-128 , 2017
Link: https://doi.org/10.1177/..
 
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13

The influence of brand schematicity on the importance of pr..:

Carsana, Laurence ; Jolibert, Alain
Journal of Consumer Marketing.  34 (2017)  3 - p. 255-267 , 2017
Link: https://doi.org/10.1108/..
 
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14

Comment la mesure de la préférence entre produits influence..:

Jongmans, Eline ; Jolibert, Alain
Recherche et Applications en Marketing.  32 (2017)  2 - p. 105-128 , 2017
Link: https://www.jstor.org/st..
 
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15

The effects of expertise and brand schematicity on the perc..:

Carsana, Laurence ; Jolibert, Alain
Journal of Product & Brand Management.  26 (2017)  1 - p. 80-90 , 2017
Link: https://doi.org/10.1108/..
 
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