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José Mauro da Costa Hernandez
233
results:
Search for persons
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Format
Online (233)
Mediatypes
Articles (Online) (194)
Bookchapter (Online) (6)
OpenAccess-fulltext (33)
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english (157)
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1
When transparency pays off: Enticing sceptical consumers wi..:
Hernandez, José Mauro da Costa
;
da Costa Filho, Murilo Carrazedo Marques
;
Strano, Maria Paula Veronezi
International Journal of Consumer Studies. 47 (2022) 1 - p. 317-333 , 2022
Link:
https://doi.org/10.1111/..
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2
Regulating regret via decreasing goal level: Comparing maxi..:
Kamiya, Annaysa Salvador Muniz
;
Zeelenberg, Marcel
;
Hernandez, José Mauro da Costa
Personality and Individual Differences. 178 (2021) - p. 110870 , 2021
Link:
https://doi.org/10.1016/..
?
3
SUPERANDO O CETICISMO DO CONSUMIDOR RELATIVO À PROPAGANDA C..:
Hernandez, José Mauro da Costa
;
Da Costa Filho, Murilo Carrazedo Marques
Gestão e Sociedade. 15 (2021) 42 - p. , 2021
Link:
https://doi.org/10.21171..
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4
Comparing transformational and instrumental leadership: The..:
Chammas, Cristiane Benedetti
;
Hernandez, José Mauro da Costa
Innovation & Management Review. 16 (2019) 2 - p. 143-160 , 2019
Link:
https://doi.org/10.1108/..
?
5
Teorias de inovação na educação superior: determinantes do ..:
Alano, Elsi do Rocio Cardoso
;
Souza, Maria Tereza Saraiva de
;
Hernandez, José Mauro da Costa
Administração: Ensino e Pesquisa. 20 (2019) 3 - p. 609-639 , 2019
Link:
https://doi.org/10.13058..
?
6
The importance of advertising skepticism for brand extensio..:
Hernandez, José Mauro da Costa
;
Wright, Scott A.
;
Affonso, Felipe M.
Psychology & Marketing. 36 (2019) 7 - p. 687-699 , 2019
Link:
https://doi.org/10.1002/..
?
7
It Makes Me Feel So Good: An Experimental Study of the Plac..:
Alves, Carlos Alberto
;
Lopes, Evandro Luiz
;
Hernandez, José Mauro da Costa
Journal of International Consumer Marketing. 29 (2017) 4 - p. 223-238 , 2017
Link:
https://doi.org/10.1080/..
?
8
Quando ser internacional vale a pena: O efeito da presença ..:
Galhanone, Renata Fernandes
;
Suzuki, Rúbia Harumi
;
Amorim, Marília Aparecida Trizi
.
Internext. 10 (2015) 1 - p. 30-43 , 2015
Link:
https://doi.org/10.18568..
?
9
An Experimental Study on the Effect of Brand and Brand Exte..:
Lopes, Evandro Luiz
;
da Silva, Dirceu
;
Hernandez, José Mauro da Costa
Journal of International Consumer Marketing. 26 (2014) 3 - p. 201-216 , 2014
Link:
https://doi.org/10.1080/..
?
10
Attributes Versus Benefits: The Role of Construal Levels an..:
Hernandez, José Mauro da Costa
;
Wright, Scott A.
;
Ferminiano Rodrigues, Filipe
Journal of Advertising. 44 (2014) 3 - p. 243-253 , 2014
Link:
https://doi.org/10.1080/..
?
11
Comparing transformational and instrumental leadership: The..:
Cristiane Benedetti Chammas
;
José Mauro da Costa Hernandez
https://www.emeraldinsight.com/doi/pdfplus/10.1108/INMR-08-2018-0064. , 2019
Link:
https://doi.org/10.1108/..
?
12
Teorias de inovação na educação superior: determinantes do ..:
Elsi do Rocio Cardoso Alano
;
Maria Tereza Saraiva de Souza
;
José Mauro da Costa Hernandez
https://raep.emnuvens.com.br/raep/article/view/1640. , 2019
Link:
https://doi.org/10.13058..
?
13
A importância do apego à marca para o engajamento em causas..:
Annaysa Salvador Muniz Kamiya
;
José Mauro da Costa Hernandez
;
Agnne Karoline S. Xavier
.
https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/77592. , 2018
Link:
https://doi.org/10.1590/..
?
14
Brand attachment importance to corporate social responsibil..:
Annaysa Salvador Muniz Kamiya
;
José Mauro da Costa Hernandez
;
Agnne Karoline S. Xavier
.
http://www.scielo.br/pdf/rae/v58n6/en_0034-7590-rae-58-06-0564.pdf. , 2018
Link:
https://doaj.org/article..
?
15
When being international is worth it: The effect of a retai..:
Renata Fernandes Galhanone
;
Rúbia Harumi Suzuki
;
Marília Aparecida Trizi Amorim
.
https://internext.espm.br/internext/article/view/231. , 2015
Link:
https://doi.org/10.18568..
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