E-LIB Suche - Ergebnisse für: Köcher, Sören

1

A Conceptual replication of the differential price framing ..:

Köcher, Sören ; Husemann-Kopetzky, Markus ; Schirmbeck, Marie...
Marketing Letters. 35 (2023) 1 - p. 159-170 , 2023

Link: https://doi.org/10.1007/..

2

Cultural Drivers of Health Engagement:

Alkire, Linda ; Myrden, Susan ; Köcher, Sören.
Journal of International Marketing. 31 (2022) 1 - p. 90-105 , 2022

Link: https://doi.org/10.1177/..

3

It is Really Not a Game: An Integrative Review of Gamificat..:

Ciuchita, Robert ; Heller, Jonas ; Köcher, Sarah...
Journal of Service Research. 26 (2022) 1 - p. 3-20 , 2022

Link: https://doi.org/10.1177/..

4

The Mode Heuristic in Service Consumers' Interpretations of..:

Köcher, Sarah ; Köcher, Sören
Journal of Service Research. 24 (2021) 4 - p. 582-600 , 2021

Link: https://doi.org/10.1177/..

5

"I Made It Work": How Using a Self‐Assembled Product Increa..:

Köcher, Sören ; Wilcox, Keith
Journal of Consumer Psychology. 32 (2021) 3 - p. 492-499 , 2021

Link: https://doi.org/10.1002/..

6

Patient experience in the digital age: An investigation int..:

Alkire (née Nasr), Linda ; O'Connor, Genevieve E. ; Myrden, Susan.
Journal of Retailing and Consumer Services. 57 (2020) - p. 102221 , 2020

Link: https://doi.org/10.1016/..

7

The Evolution of Influencer–Follower Relationships: A Life-..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Köcher, Sören ; Köcher, Sarah ; Alkire (née Nasr), Linda - p. 137-138 , 2020

Link: https://doi.org/10.1007/..

8

Gooool: motivation drivers of attitudinal and behavioral fa..:

Rosenberger III, Philip J. ; Yun, Jin Ho ; Rahman, Mohammad M...
Revista Brasileira de Marketing. 18 (2019) 4 - p. 116-136 , 2019

Link: https://doi.org/10.5585/..

9

"My bad": investigating service failure effects in self-ser..:

Köcher, Sören ; Paluch, Stefanie
Journal of Services Marketing. 33 (2019) 2 - p. 181-191 , 2019

Link: https://doi.org/10.1108/..

10

Context‐induced placebo effects—An investigation of contras..:

Köcher, Sören ; Holzmüller, Hartmut H.
Journal of Consumer Behaviour. 18 (2019) 3 - p. 179-189 , 2019

Link: https://doi.org/10.1002/..

11

"Likes" as social rewards: Their role in online social comp..:

Rosenthal-von der Pütten, Astrid M. ; Hastall, Matthias R. ; Köcher, Sören...
Computers in Human Behavior. 92 (2019) - p. 76-86 , 2019

Link: https://doi.org/10.1016/..

12

Spillover effects in marketing: integrating core research d..:

Raufeisen, Xenia ; Wulf, Linda ; Köcher, Sören..
AMS Review. 9 (2019) 3-4 - p. 249-267 , 2019

Link: https://doi.org/10.1007/..

13

New Hidden Persuaders: An Investigation of Attribute-Level ..:

Köcher, Sören ; Jugovac, Michael ; Jannach, Dietmar.
Journal of Retailing. 95 (2019) 1 - p. 24-41 , 2019

Link: https://doi.org/10.1016/..

14

Zu viel des Guten? Eine Analyse der Wirkung von Verbraucher..:

Köcher, Sören ; Holzmüller, Hartmut H.
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung. 66 (2014) 4 - p. 306-343 , 2014

Link: https://doi.org/10.1007/..

15

Dazing Diversity: Investigating the Determinants and Conseq..:

Huber, Frank ; Köcher, Sören ; Vogel, Johannes.
Psychology & Marketing. 29 (2012) 6 - p. 467-478 , 2012

Link: https://doi.org/10.1002/..