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Kalro, Arti D
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1

Customer engagement in firm-initiated and consumer-initiate..:

Raichur, Vishwas G. ; Sharma, Dinesh ; Kalro, Arti D.
Information Systems and e-Business Management.  , 2023
Link: https://doi.org/10.1007/..
 
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2

Beyond stars: role of discrete emotions on online consumer ..:

Srivastava, Vartika ; Kalro, Arti D. ; Raizada, Gaurav.
Journal of Marketing Theory and Practice.  32 (2023)  2 - p. 137-157 , 2023
Link: https://doi.org/10.1080/..
 
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3

Consumer well‐being—A systematic literature review and rese..:

Bhardwaj, Priya ; Kalro, Arti D.
International Journal of Consumer Studies.  48 (2023)  1 - p. , 2023
Link: https://doi.org/10.1111/..
 
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4

Four decades of negative word‐of‐mouth and negative electro..:

Ribeiro, Dahlia Allwyn ; Kalro, Arti D.
International Journal of Consumer Studies.  47 (2023)  6 - p. 2528-2552 , 2023
Link: https://doi.org/10.1111/..
 
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5

Online decision aids: the role of decision-making styles an..:

Virdi, Preeti ; Kalro, Arti D. ; Sharma, Dinesh
International Journal of Retail & Distribution Management.  48 (2020)  6 - p. 555-574 , 2020
Link: https://doi.org/10.1108/..
 
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6

Consumer acceptance of social recommender systems in India:

Virdi, Preeti ; Kalro, Arti D. ; Sharma, Dinesh
Online Information Review.  44 (2020)  3 - p. 723-744 , 2020
Link: https://doi.org/10.1108/..
 
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7

A typology of viral ad sharers using sentiment analysis:

Kulkarni, Kalpak K. ; Kalro, Arti D. ; Sharma, Dinesh.
Journal of Retailing and Consumer Services.  53 (2020)  - p. 101739 , 2020
Link: https://doi.org/10.1016/..
 
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8

The interaction effect of ad appeal and need for cognition ..:

Kulkarni, Kalpak K. ; Kalro, Arti D. ; Sharma, Dinesh
Journal of Consumer Behaviour.  19 (2020)  4 - p. 327-338 , 2020
Link: https://doi.org/10.1002/..
 
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9

Affordable housing finance companies in India: how do they ..:

Bhanot, Disha ; Khaire, Manav ; Kalro, Arti.
Housing Studies.  35 (2019)  3 - p. 537-566 , 2019
Link: https://doi.org/10.1080/..
 
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10

Consumers' Reactions to Price Imitations by Private Labels ..:

, In: Advances in National Brand and Private Label Marketing; Springer Proceedings in Business and Economics,
Sarkar, Siddhartha ; Kalro, Arti D. ; Sharma, Dinesh - p. 91-98 , 2019
Link: https://doi.org/10.1007/..
 
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11

Sharing of branded viral advertisements by young consumers:..:

Kulkarni, Kalpak K. ; Kalro, Arti D. ; Sharma, Dinesh
Journal of Consumer Marketing.  36 (2019)  6 - p. 846-857 , 2019
Link: https://doi.org/10.1108/..
 
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12

Threat, efficacy and message framing in consumer healthcare:

Nandakumar, Nachiketas ; Sivakumaran, Bharadhwaj ; Kalro, Arti.
Marketing Intelligence & Planning.  35 (2017)  4 - p. 442-457 , 2017
Link: https://doi.org/10.1108/..
 
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13

The ad format-strategy effect on comparative advertising ef..:

Kalro, Arti D. ; Sivakumaran, Bharadhwaj ; Marathe, Rahul R.
European Journal of Marketing.  51 (2017)  1 - p. 99-122 , 2017
Link: https://doi.org/10.1108/..
 
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14

Environmental claims in Indian print advertising: an empiri..:

Prasad, Mousami ; Mishra, Trupti ; Kalro, Arti D..
Social Responsibility Journal.  13 (2017)  3 - p. 473-490 , 2017
Link: https://doi.org/10.1108/..
 
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15

Private label brands in an emerging economy: an exploratory..:

Sarkar, Siddhartha ; Sharma, Dinesh ; Kalro, Arti D.
International Journal of Retail & Distribution Management.  44 (2016)  2 - p. 203-222 , 2016
Link: https://doi.org/10.1108/..
 
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