E-LIB Suche - Ergebnisse für: Kanuri, Vamsi K.

1

Standing out from the crowd: When and why color complexity ..:

Kanuri, Vamsi K. ; Hughes, Christian ; Hodges, Brady T.
International Journal of Research in Marketing. 41 (2024) 2 - p. 174-193 , 2024

Link: https://doi.org/10.1016/..

2

Scarcity-driven monetization of digital content:

Kanuri, Vamsi K. ; Pattabhiramaiah, Adithya
Frontiers in Research Metrics and Analytics. 7 (2022) - p. , 2022

Link: https://doi.org/10.3389/..

3

B2B online sales pushes: Whether, when, and why they enhanc..:

Kanuri, Vamsi K. ; Habel, Johannes ; Chaker, Nawar N...
Production and Operations Management. , 2022

Link: https://doi.org/10.1111/..

4

Firms behaving badly? Investor reactions to corporate socia..:

Kanuri, Vamsi K. ; Houston, Reza ; Andrews, Michelle
Business and Society Review. 125 (2020) 1 - p. 41-70 , 2020

Link: https://doi.org/10.1111/..

5

When Consumption Regulations Backfire: The Role of Politica..:

Irmak, Caglar ; Murdock, Mitchel R. ; Kanuri, Vamsi K.
Journal of Marketing Research. 57 (2020) 5 - p. 966-984 , 2020

Link: https://www.jstor.org/st..

6

When Consumption Regulations Backfire: The Role of Politica..:

Irmak, Caglar ; Murdock, Mitchel R. ; Kanuri, Vamsi K.
Journal of Marketing Research. 57 (2020) 5 - p. 966-984 , 2020

Link: https://doi.org/10.1177/..

7

The Unintended Consequence of Price-Based Service Recovery ..:

Kanuri, Vamsi K. ; Andrews, Michelle
Journal of Marketing. 83 (2019) 5 - p. 57-77 , 2019

Link: https://doi.org/10.1177/..

8

The Unintended Consequence of Price-Based Service Recovery ..:

Kanuri, Vamsi K. ; Andrews, Michelle
Journal of Marketing. 83 (2019) 5 - p. 57-77 , 2019

Link: https://www.jstor.org/st..

9

Scheduling Content on Social Media: Theory, Evidence, and A..:

Kanuri, Vamsi K. ; Chen, Yixing ; Sridhar, Shrihari (Hari)
Journal of Marketing. 82 (2018) 6 - p. 89-108 , 2018

Link: https://doi.org/10.1177/..

10

Investor Reactions to Concurrent Positive and Negative Stak..:

Groening, Christopher ; Kanuri, Vamsi K.
Journal of Business Ethics. 149 (2018) 4 - p. 833-856 , 2018

Link: https://www.jstor.org/st..

11

Marketing optimization methods:

, In: Handbook of Marketing Analytics,

Mantrala, Murali K. ; Kanuri, Vamsi K. , 2018

Link: https://doi.org/10.4337/..

12

Scheduling Content on Social Media: Theory, Evidence, and A..:

Kanuri, Vamsi K. ; Chen, Yixing ; Sridhar, Shrihari (Hari)
Journal of Marketing. 82 (2018) 6 - p. 89-108 , 2018

Link: https://www.jstor.org/st..

13

Scheduling Content on Social Media: Theory, Evidence and Ap..:

Kanuri, Vamsi K. ; Chen, Yixing ; Sridhar, Shrihari (Hari)
Journal of Marketing. , 2018

Link: https://doi.org/10.1509/..

14

A meta-analysis of marketing communication carryover effect:

, In: Journal of marketing research / American Marketing Association

Köhler, Christine ; Kanuri, Vamsi K. ; Mantrala, Murali K... (2017) 6 - p. 990-1008

Copies: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

15

Optimizing a menu of multiformat subscription plans for ad-..:

, In: Journal of marketing / American Marketing Association

Kanuri, Vamsi K. ; Mantrala, Murali K. ; Thorson, Esther. (2017) 2 - p. 45-63

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922