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Karlíček, Miroslav
21  results:
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1

The interplay of marketing performance measurement and mark..:

Mařík, Jiří ; Karlíček, Miroslav ; Mochtak, Michal
Journal of Strategic Marketing.  32 (2022)  1 - p. 34-48 , 2022
Link: https://doi.org/10.1080/..
 
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2

Adoption of Social Media for Public Relations by Museums:

Suzić, Bojana ; Karlíček, Miroslav ; Stříteský, Václav
Central European Business Review.  5 (2016)  2 - p. 5-16 , 2016
Link: https://doi.org/10.18267..
 
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3

Social Media Engagement of Berlin and Prague Museums:

Suzić, Bojana ; Karlíček, Miroslav ; Stříteský, Václav
The Journal of Arts Management, Law, and Society.  46 (2016)  2 - p. 73-87 , 2016
Link: https://doi.org/10.1080/..
 
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4

Editorial:

Karlíček, Miroslav
Central European Business Review.  3 (2014)  1 - p. 3-3 , 2014
Link: https://doi.org/10.18267..
 
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5

Customer Lifetime Value as the 21st Century Marketing Strat..:

Rožek, Jan ; Karlíček, Miroslav
Central European Business Review.  3 (2014)  2 - p. 28-35 , 2014
Link: https://doi.org/10.18267..
 
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6

The Risk of Vampire Effect in Advertisements Using Celebrit..:

Kuvita, Tetyana ; Karlíček, Miroslav
Central European Business Review.  3 (2014)  3 - p. 16-22 , 2014
Link: https://doi.org/10.18267..
 
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7

Editorial:

Karlíček, Miroslav
Central European Business Review.  2 (2013)  4 - p. 3-3 , 2013
Link: https://doi.org/10.18267..
 
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8

Editorial:

Karlíček, Miroslav
Central European Business Review.  2 (2013)  3 - p. 3-3 , 2013
Link: https://doi.org/10.18267..
 
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9

Editorial:

Karlíček, Miroslav
Central European Business Review.  1 (2012)  1 - p. 3-3 , 2012
Link: https://doi.org/10.18267..
 
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10

Editorial:

Karlíček, Miroslav
Central European Business Review.  1 (2012)  2 - p. 3-3 , 2012
Link: https://doi.org/10.18267..
 
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11

Private-Label Share during the Current Economic Slowdown: I..:

Týra, Karel ; Karlíček, Miroslav
Central European Business Review.  1 (2012)  1 - p. 27-32 , 2012
Link: https://doi.org/10.18267..
 
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12

Media Relations with an Emphasis on Czech Practice:

Karlíček, Miroslav
Acta Oeconomica Pragensia.  18 (2010)  2 - p. 64-72 , 2010
Link: https://doi.org/10.18267..
 
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13

Marketing and the Symbolic Value of a Performing Arts Insti..:

Chytková, Zuzana ; Černá, Jitka ; Karlíček, Miroslav
https://pp.bme.hu/so/article/view/7945/6839.  , 2015
Link: https://pp.bme.hu/so/art..
 
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14

Behaviour of the Czech internet heavy users in online socia..:

Tomek, Ivan ; Hasprova, Maria ; Zamazalova, Marcela.
https://www3.mruni.eu/ojs/intellectual-economics/article/view/561/522.  , 2014
Link: https://repository.mruni..
 
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15

Barriers of marketing effectiveness and efficiency within c..:

Karlíček, Miroslav ; Chytková, Zuzana ; Tyll, Ladislav.
E+M. Ekonomie a Management = Economics and Management.  , 2014
Link: http://hdl.handle.net/11..
 
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