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Karsberg, John
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1

Forging meaningful consumer-brand relationships through cre..:

Roggeveen, Anne L. ; Grewal, Dhruv ; Karsberg, John...
Journal of Retailing.  97 (2021)  1 - p. 81-98 , 2021
Link: https://doi.org/10.1016/..
 
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2

Advertising "on the go" 

, In: Journal of advertising research / Advertising Research Foundation
are consumers in motion more influenced by ads? : why adver... 
Dahlén, Micael ; Karsberg, John ; Sagfossen, Sofie ; Thorbjørnsen, Helge.. (2020)  4 - p. 417-425
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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3

The effects of signaling monetary and creative effort in ad 

, In: Journal of advertising research / Advertising Research Foundation
advertising effort can go a long way influencing B2B client... 
Dahlén, Micael ; Karsberg, John ; Rosengren, Sara. (2018)  4 - p. 433-442
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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4

The allure of the bottle as a package: an assessment of per..:

Söderlund, Magnus ; Colliander, Jonas ; Karsberg, John...
Journal of Product & Brand Management.  26 (2017)  1 - p. 91-100 , 2017
Link: https://doi.org/10.1108/..
 
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