Katsumata, Sotaro
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5

Brand competitiveness and resilience to exogenous shock: Us..:

Katsumata, Sotaro ; Nishimoto, Akihiro ; Kannan, P.K.
Journal of Retailing and Consumer Services.  75 (2023)  - p. 103453 , 2023
 
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Embedded lead users in the organization and consumer lead u..:

Shimizu, Chiharu ; Katsumata, Sotaro
Annals of Business Administrative Science.  22 (2023)  5 - p. 75-89 , 2023
 
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10

The effects of ad heuristic and systematic cues on consumer..:

Tan, Yingsi ; Geng, Shuang ; Katsumata, Sotaro.
Journal of Retailing and Consumer Services.  63 (2021)  - p. 102696 , 2021
 
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11

Dynamic Impacts of Aspects of Appearance and Technology on ..:

Kim, Seungjin ; Katsumata, Sotaro ; Akiike, Atsushi
The Review of Socionetwork Strategies.  14 (2020)  2 - p. 205-225 , 2020
 
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13

The impact of customer orientation on the quantity and qual..:

Yoo, Bosul ; Katsumata, Sotaro ; Ichikohji, Takeyasu
Asia Pacific Journal of Marketing and Logistics.  31 (2019)  2 - p. 516-540 , 2019
 
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15

The impact of multidimensional country distances on consump..:

Li, Xi ; Katsumata, Sotaro
Journal of Vacation Marketing.  26 (2019)  1 - p. 18-32 , 2019
 
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