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Keh, Hean Tat
142  results:
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1

Feeling the values: How pride and awe differentially enhanc..:

Yan, Li ; Keh, Hean Tat ; Murray, Kyle B.
Journal of the Academy of Marketing Science.  52 (2023)  1 - p. 75-96 , 2023
Link: https://doi.org/10.1007/..
 
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2

I implement, they deliberate: The matching effects of point..:

Zhang, Jin ; Xu, Xiaobing ; Keh, Hean Tat
Journal of Business Research.  139 (2022)  - p. 397-410 , 2022
Link: https://doi.org/10.1016/..
 
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3

Feeling lucky: How framing the target product as a free gif..:

Liu, Maggie Wenjing ; Wei, Chuang ; Yang, Lu.
International Journal of Research in Marketing.  39 (2022)  2 - p. 349-363 , 2022
Link: https://doi.org/10.1016/..
 
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4

Gimmicky or Effective? The Effects of Imaginative Displays ..:

Keh, Hean Tat ; Wang, Di ; Yan, Li
Journal of Marketing.  85 (2021)  5 - p. 109-127 , 2021
Link: https://doi.org/10.1177/..
 
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5

The road to consumer forgiveness is paved with money or apo..:

Wei, Chuang ; Liu, Maggie Wenjing ; Keh, Hean Tat
Journal of Business Research.  118 (2020)  - p. 321-334 , 2020
Link: https://doi.org/10.1016/..
 
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6

Customer perceptions of frontline employees' extra-role hel..:

Wang, Xiaoyu ; Keh, Hean Tat ; Yan, Li
Journal of Services Marketing.  34 (2020)  6 - p. 869-883 , 2020
Link: https://doi.org/10.1108/..
 
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7

Assimilating and Differentiating: The Curvilinear Effect of..:

Yan, Li ; Keh, Hean Tat ; Chen, Jiemiao..
Journal of Consumer Research.  47 (2020)  6 - p. 914-936 , 2020
Link: https://doi.org/10.1093/..
 
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8

Touch vs. click: how computer interfaces polarize consumers..:

Wang, Xiaoyu ; Keh, Hean Tat ; Zhao, Hongrui.
Marketing Letters.  31 (2020)  2-3 - p. 265-277 , 2020
Link: https://doi.org/10.1007/..
 
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9

Touch vs. click: how computer interfaces polarize consumers..:

Wang, Xiaoyu ; Keh, Hean Tat ; Zhao, Hongrui.
Marketing Letters.  31 (2020)  2/3 - p. 265-277 , 2020
Link: https://www.jstor.org/st..
 
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10

Customer participation and well-being: the roles of service..:

Xie, Lishan ; Li, Dongmei ; Keh, Hean Tat
Journal of Service Theory and Practice.  30 (2020)  6 - p. 557-584 , 2020
Link: https://doi.org/10.1108/..
 
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11

Shaping consumer preference using alignable attributes: The..:

Sun, Jin ; Keh, Hean Tat ; Lee, Angela Y.
International Journal of Research in Marketing.  36 (2019)  1 - p. 151-168 , 2019
Link: https://doi.org/10.1016/..
 
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12

Powering Sustainable Consumption: The Roles of Green Consum..:

Yan, Li ; Keh, Hean Tat ; Wang, Xiaoyu
Journal of Business Ethics.  169 (2019)  3 - p. 499-516 , 2019
Link: https://doi.org/10.1007/..
 
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13

Consumer Responses to High Service Attentiveness: A Cross-C..:

Liu, Maggie Wenjing ; Zhang, Lijun ; Keh, Hean Tat
Journal of International Marketing.  27 (2019)  1 - p. 56-73 , 2019
Link: https://www.jstor.org/st..
 
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14

The differential effects of separated vs. unseparated servi..:

Keh, Hean Tat ; Hartley, Nicole ; Wang, Di
Journal of Service Theory and Practice.  29 (2019)  1 - p. 93-118 , 2019
Link: https://doi.org/10.1108/..
 
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15

Consumer Responses to High Service Attentiveness: A Cross-C..:

Liu, Maggie Wenjing ; Zhang, Lijun ; Keh, Hean Tat
Journal of International Marketing.  27 (2019)  1 - p. 56-73 , 2019
Link: https://doi.org/10.1177/..
 
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